Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 141

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Conversions are gradual. Be patient.

Conversation 125

Conversation Content eBook Instagram 125

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. 32 Signs You Might Be a Social Media Marketing O.G.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 150

Campaign Advertising Cost Conversation 150

Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 160

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

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Campaign Social Media Retail How To 130

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Click To Tweet. The onions touched on targeting.

Campaign 147

Campaign Marketing B2B Conference 147

Jon Loomer

DECEMBER 18, 2023

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

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Construction Advertising Industry API 187

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Meaningful content and conversation. Does their content inspire conversation? To this end, some social metrics matter more than others.

Influencer 109

Influencer Campaign How To Marketing 109

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

Conversation 129

Conversation Instagram How To Adwords 129

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Or conversely, to keep their names out of the news. This means posting stories and managing conversations to keep the community engaged.

Marketing 367

Marketing Syndication Adwords News 367

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

Conversation 111

Conversation Marketing Campaign Analytics 111

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Your performance goal is Conversions (number or value) and the conversion event is Purchases.

Embedding 160

Embedding Eventful Cost Issues 160

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

FEBRUARY 14, 2024

Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. You may think that the most basic things have remained static, but they haven’t.

Advertising 176

Advertising Metrics Cost Sentiment 176

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 163

Campaign Social Media Sentiment Class 163

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Advantage+ App Campaigns. Advantage+ Shopping Campaigns. Personalization. Efficiency.

Campaign 189

Campaign Advertising Features Conversation 189

Jon Loomer

SEPTEMBER 18, 2023

You should consider Advantage+ Placements for any type of conversion. Only make a change if you see that a placement is resulting in low-quality conversions. Views from that placement may help lead to a conversion even if people aren’t clicking directly on ads there. Placements are selected within the ad set.

Feed 174

Feed Feedly Real Estate Instagram 174

Jon Loomer

DECEMBER 1, 2022

It could be a conversion, link click, app install, or something else. In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. Going Broad and Conversions Campaigns. The system’s only goal is to get you more conversions.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

FEBRUARY 19, 2024

Let’s address the mistakes related to placements and provide a path for what you should do instead… Removing Placements When Optimizing for Conversions More often than not, the advertisers who are guilty of this infraction have been doing it for years. They rarely lead to any conversions at all.

Advertising 151

Advertising Conversation Cost Video 151

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? The reason this happens is often quite simple. The Plan. Feed Your Funnel.

Campaign 146

Campaign How To Facebook Overview 146

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. I’d also say that Automatic Placements is likely fine when optimizing for conversions. Apply what you learn to future campaigns, but always keep an open mind. You can roll with defaults or make manual changes. What should you do?

How To 199

How To Facebook URL Cost 199

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! The first step to creating your Instagram ad campaign is to focus on what you want to sell or promote, as well as your reasons why.

Campaign 61

Campaign Instagram How To Analytics 61

Jon Loomer

OCTOBER 13, 2021

First, you can trust Facebook much more when optimizing for purchases, value, or conversion leads (someone who ultimately buys after a lead). So, I want to give you some things to consider when assembling your campaigns that can help limit low-quality results. The solution is custom pixel events and optimizing for conversions.

Facebook 205

Facebook Eventful Campaign Conversation 205

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 84

Campaign Report Social Media How To 84

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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Advertising Social Media Strategy Authentication 238

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

Conversation 132

Conversation Collaboration Study Discount 132

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Look for unusual changes in impressions or conversions, and address any minor issues right away.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Social Media Strategies Summit

MARCH 1, 2024

This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline. Given those impression conversion rates, we’re going to stick our necks out and say that 2024 will be the year live video finally goes mainstream.

Video 231

Video Trends Marketing Mobile 231

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. Agorapulse.

Campaign 88

Campaign Tools Social Media Facebook 88

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Sprout Social

JULY 15, 2020

Here are the different types of TikTok ads you can run: Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds. Then you can follow the steps below to create TikTok ads: Step 1: Create a new campaign. It then turns into an in-feed video ad.

Advertising 139

Advertising How To Campaign Hashtag 139

Keyhole.co

APRIL 25, 2023

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter, and Instagram. Instagram Stories also offer a range of interactive features such as polls, questions, and quizzes, while Instagram Posts don’t have such interactive options.

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Instagram Curation Feed Feedly 116