Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Campaign Brands Communities Industry 112

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 142

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

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Campaign Social Media Retail How To 130

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Strategy 122

Strategy Brands UGC Marketing 122

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. Well, quite.

Social Media 241

Social Media Meme Fashion Trends 241

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Influencer Retail Marketing Discount 101

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format. Campaigns house ad groups and ads. Is Pinterest Dying?

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Strategy Marketing Automotive Campaign 195

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 23, 2021

It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. 3 social-first fashion trends that made waves in 2021. outfits #fashion #friends #learnontiktok. ? Here’s why.

Retail 126

Retail Trends Social Media Fashion 126

Hootsuite

JULY 21, 2021

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. This type of partnership will broaden their brand. Do your research. Search in Google.

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Influencer Instagram How To Fashion 135

Social Media Strategies Summit

MARCH 11, 2021

The audio-only experience feels similar to a live, interactive podcast, where you can choose a virtual “room” to enter, listen in to the conversation, and sometimes even get involved yourself (although this depends on whether the room’s moderator grants you the right to participate). 6 Ways Brands Can Start Using Clubhouse.

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Brands Conference Hosting Conversation 228

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. You can produce videos that aren’t perfect and end up going viral. . The options are endless.

Campaign 52

Campaign UGC Hashtag Influencer 52

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! 1: Jayde I. View this post on Instagram.

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Social Media Collaboration Instagram Influencer 114

Ignite Social Media

FEBRUARY 21, 2019

This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. With half the budget, a lifestyle brand saw 29% increase in conversions from social media ads vs. the prior year when they followed a more traditional paid social strategy. The result?

Social Media 116

Social Media Content Retail Fashion 116

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter lists Create Twitter Lists to read tweets in an ordered fashion.

Strategy 52

Strategy Twitter Tips Marketing 52

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most.

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ROI HootSuite Cost Campaign 113

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Adaptable and flexible.

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UGC Content HootSuite Authentication 145

Proactive Report

JUNE 18, 2021

One method is to monitor and listen to online conversations relevant to your brand. There is a difference between monitoring conversations and listening to those conversations. You must show up, contribute to the conversation, respond to people who show interest, and feed the relationships. PR is a communication function.

Small Business 85

Small Business Tips Fashion Groups 85

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Social Media Strategies Summit

MARCH 25, 2021

Joe’s Jeans was one of the first brands to demonstrate how Instagram’s social commerce functionality, Checkout, can be combined with the platform’s drop reminder feature to build excitement ahead of a new campaign. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

Examples 223

Examples Retail Instagram Buy 223

The Realtime Report

OCTOBER 11, 2019

Once you know the rough dates you’ll be running your seasonal campaign, it’s worth finding SEO companies with specialist knowledge who can pull this off for you. You can plan promotions, social media posts, and all sorts of creative content to drive traffic and conversions. Putting Your Strategy Together.

SEO 121

SEO Strategy Retail Fashion 121

agora pulse

JULY 22, 2020

Did your collaboration drive up engagement or conversions? Instagram has always been the best platform for fashion and beauty, thanks to its visuals and—dare I say it?—more In fact, over 200 million people follow fashion accounts on Instagram. Owners of high-end BMW cars will aspire to high-end fashion. billion by 2022.

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Collaboration Examples Instagram Tips 140

Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Conclusion.

Campaign 40

Campaign Content UGC Newsletter 40

Ignite Social Media

APRIL 2, 2019

Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. Revenue was driven via socially-attributed purchases, 78% of which came from offline, in-store conversions.

Social Media 129

Social Media Case Study Retail Study 129

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. It is easier for a fashion or sporting goods company to think and decide what type of content to post.

Instagram 83

Instagram Insurance UGC Brands 83

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Collaborations, ambassadorships and product gifting can be more cost-effective than conversion-based campaigns. Affiliate links.

Influencer 110

Influencer Instagram Brands Marketing 110

Mindjumpers

DECEMBER 28, 2010

Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmocrazy campaign. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. It looks forward and backward to help you understand what people think of your brand, why/where/how these conversations are happening, and how this should guide your future decision-making.

Strategy 106

Strategy Brands Influencer Analysis 106

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. And the value of an email marketing campaign has come back into fashion. But what do the best influencer campaigns look like? The Best Influencer Marketing Platforms for B2B and B2C. Tom: Excellent, I love that. So, a few questions related to the business of influencer marketing.

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B2B Influencer Platform SMS 306

Keyhole.co

DECEMBER 22, 2020

This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics. Have Specific Goals for Your Campaign.

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Influencer Instagram Tips Hashtag 94

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Conversions are still a tough sell. The attribution is limited to click-based conversions in the same session, which is going to be hard for most advertisers to meet. Need to run a campaign on TikTok? So far, we’re impressed.

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Platform CPM CPC Advertising 95

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

Review 127

Review Brands How To Analysis 127

Unmetric

OCTOBER 13, 2019

The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. This post below featuring body positive campaigner Ali Tate Cutler has over 600K likes.

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Social Media Apparel Fashion Instagram 99

Keyhole.co

MARCH 28, 2023

Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. Manage multiple influencer marketing campaigns on Keyhole 4.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Ignite Social Media

JULY 31, 2019

Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. Our social media campaign successfully and efficiently drove qualified users down the path to conversion.

Social Media 86

Social Media Case Study Retail Study 86