Mindjumpers

JULY 26, 2010

For a while ago it had a brand awareness of 0 % despite 2 years of heavy TV campaigning. The plan was to create something that people would like to talk about, to create conversation, and make people co-create. Dumin received US $ 58,000 worth of media coverage, with less than US $ 2,000 campaign budget. So what is your goal?

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

SEPTEMBER 20, 2010

4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign! Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. So why not start trying to tell some stories, and figure out how good a storyteller you are?

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

SEPTEMBER 24, 2010

And of course they are essential in inbound marketing: people are in need of relevant information they can interact with; using blogs you can provide this much faster and in a conversational way than on a website. Like Mindjumpers, he is associated with Social Marketing Forum. Content plays a crucial role in this.

Social Media 220

Social Media Forums Disqus Social Networking 220

Mindjumpers

SEPTEMBER 9, 2010

Read Full Post » • For Companies: 10 Questions to ask yourself before entering social media One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes.

CSR 214

CSR Social Media Fashion Energy 214

Mindjumpers

AUGUST 31, 2010

Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

AUGUST 12, 2010

Your blog is a way to reach out to your target audience, an opportunity to start conversations and interact with people. Never underestimate what a thank you, and a personal, one-on-one conversation can do you for company. Remember to reflect that there is a face behind the brand, and that face has a name.

Tips 193

Tips Guidelines Blogger Policies 193

Josh S Peters

JUNE 9, 2010

Those who use these tools daily hear over and over that social media is a conversation. To have meaningful, lasting conversations, you must also know your audience. Over 600,000 fans later, it’s safe to say the campaigns were well-received. All tools should be properly used for best results. It was giving an error message.

Delicious 184

Delicious Lijit eBook Widget 184

Mindjumpers

JULY 30, 2010

The fact that people rely more on peer advice, the explosion of online ‘conversations’ and the increasingly public nature of word-of-mouth in a digital space, provides businesses both opportunities and challenges. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Jason Yormark

FEBRUARY 18, 2010

My hope is that they would hit 10,000 by the end of the Mac Office Loves You campaign which wraps up 2/25. Obviously a good thing, and part of that success is certainly the group’s ability to be in the conversations. I think they’ll get there. What suprised me the most though was the Facebook adoption.

Apple 200

Apple Embedding RSS Disqus 200

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. Like Mindjumpers, he is associated with Social Marketing Forum. Partially, because you can use it as a public message to share with customers, partners, etc.,

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

AUGUST 27, 2010

Similar Posts: Social Media Marketing Goals & Tools Without Content There Is No Conversion Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: J-P De Clerck , monitoring , search engine optimization , seo , social media monitoring Posted in Marketing & Communication Leave a Reply Click here to cancel reply.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

JULY 1, 2010

Similar Posts: Social Media Marketing Goals & Tools Five Consequences Of The Social Media (R)Evolution Without Content There Is No Conversion Tags: B2B , b2b marketing , content , Conversionation , J-P De Clerck , Marketing , segmentation , strategy Posted in Marketing & Communication Leave a Reply Click here to cancel reply.

B2B 189

B2B Strategy Content Marketing 189

Freelance Social Media

MAY 26, 2009

Social networking also allows non-profit organizations a cost effective way to promote events, educate and raise awareness, and ultimately, create an ongoing conversation and involvement between the organization and its supporters. About the author Meghan Brozanic wrote 2 articles on this blog.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.

Research 265

Research Social Media Marketing Retail 265

Mindjumpers

AUGUST 6, 2010

In the world we live in now, it is very difficult to be the first one to say everything first, but make sure you voice your own opinion on the subject, and try to add something to the conversation. In the faith of you wanting to tweet your post; the thing that sells, other than sexy headlines, is a clever headline.

Tips 147

Tips CSR Disqus Blogger 147

Mindjumpers

AUGUST 27, 2010

Similar Posts: Social Media Marketing Goals & Tools Without Content There Is No Conversion Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: J-P De Clerck , monitoring , search engine optimization , seo , social media monitoring Posted in Marketing & Communication Leave a Reply Click here to cancel reply.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Similar Posts: Social Media Marketing Goals & Tools Without Content There Is No Conversion Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: J-P De Clerck , monitoring , search engine optimization , seo , social media monitoring Posted in Marketing & Communication Leave a Reply Click here to cancel reply.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. There will be more on that in a bit.

Social Media 113

Social Media ROI Newsletter Campaign 113

Justin Levy

JANUARY 20, 2010

Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Create advertising and marketing campaigns that get people to think and then when they talk about you, engage and interact with them when you can. Within minutes Coke had jumped into the conversation.

Flash Mob 246

Flash Mob RSS Feed Reader Creative Commons 246

Josh S Peters

NOVEMBER 4, 2009

Keywords Keywords are the backbone of a PPC campaign. If you don’t have your keywords list ready you won’t know what you want to bid on and you won’t be able to write your ads and so you won’t have a PPC campaign. It’s really that simple. Same with Twitter keyword searches.

Twitter 100

Twitter RSS Lijit eBook 100

Josh S Peters

JANUARY 13, 2010

Do you want to raise the conversion rates of your current PPC ads? What is it you’re trying to accomplish with your PPC campaign? The final conversion happens on your site so you need to have your site optimized. Make a conversion (how ever you’re defining that). Do you want to get more sales? More clicks?

Strategy 100

Strategy SEO Lijit Buy 100

Josh S Peters

FEBRUARY 15, 2010

Do you run a direct mail campaign of some sort? When you’re getting ready to get things integrated the first thing you’ll want to do is… Analyze your existing online and offline marketing campaigns. Do you have a newsletter you’re running? Add your social info on there as well. Let people know where to find you.

Social Media 119

Social Media Marketing Patterns Lijit 119

Jon Loomer

OCTOBER 30, 2015

Now this tool focuses on creating a “campaign” that can be embedded anywhere, whether it be on Facebook or your website. Disqus Comment System : I’ve used Disqus pretty much from the jump. I’m perfectly happy with Disqus. I currently use Infusionsoft for email campaigns, tagging and deep reporting.

Tools 114

Tools Facebook Marketing Tweetdeck 114

Josh S Peters

AUGUST 25, 2009

In 2008, the OfficeMax Penny Pranks viral video campaign attracted more than 3 million views on YouTube. I think it’s a great campaign and hope it continues to do well. Do you like it, do you hate it, is there another social media campaign you really like that’s happening right now? What are your thoughts?

Social Media 100

Social Media Case Study Press Release Lijit 100

Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics. 4 Types of campaigns and their metrics 1. Here we would be looking at Impact.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Justin Levy

JULY 14, 2009

Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. Mashable’s Summer of Social Good campaign, for example, has a widget that does both.

Social Media 100

Social Media MySpace Widget Flickr 100

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter.

Apple 154

Apple Twitter Forums Policies 154

Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. So without further adieu, here’s some new stuff.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. It's all about context.

Twitter 100

Twitter Case Study Lijit eBook 100

Social Media Network Marketing

MAY 29, 2010

Research existing and emerging social / professional networking channels, platforms, blogs, and applications for new ways to reach and engage in conversation with consumers. You can join and share your views and participate in the Social Media conversations on any of the sites with me.

Social Media 50

Social Media Widget Reputation Disqus 50

Josh S Peters

NOVEMBER 5, 2009

Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. Update: I talked to Erin Poole, the PR manager for Saatchi & Saatchi and she did acknowledge that they worked on the campaign and that they were in the process of making things right.

Flickr 100

Flickr eBook Lijit Sites 100

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. So we need to be very clear on how we want to measure the success of a Social Media Network Campaign. It is after all, just another medium for having a conversation with people." What are your thoughts?

Social Media 93

Social Media How To ROI Reputation 93