article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. are having a major influence towards the online perception of your brand.

Cymfony 152
article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

We’ve brought back the front porch, where all the conversation and connection that kept communities together and going occurred. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Andy Headworth.

Cymfony 113