Ignite Social Media

FEBRUARY 7, 2019

Now that social media is the second-most important channel in the customer journey, we have clients state repeatedly that they are having a hard time justifying the time and [rising] cost of social media. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. Full Funnel Program.

Conversation 157

Conversation Campaign Class Retail 157

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. And yet, no conversions. You can be better. Maybe this is you.

Conversation 178

Conversation Cost Metrics Campaign 178

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 176

Campaign URL Advertising Analytics 176

Jon Loomer

OCTOBER 2, 2023

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

Conversation 177

Conversation Data Advertising Report 177

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

API 205

API WordPress Conversation Facebook 205

Ignite Social Media

AUGUST 17, 2020

This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. Read on to learn about what it is, the cost-efficiencies with completing the learning phase, and ways to complete the phase sooner. Significant edits can be made at the campaign, ad set, or ad level.

Cost 205

Cost Facebook Upcoming How To 205

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Conversion-focused ads will see better performance if they build on established brand awareness and interest.

Conversation 110

Conversation Marketing API Analytics 110

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.

Examples 206

Examples Conversation CPM Campaign 206

Your Escape From 9 to 5

JUNE 27, 2022

B2B marketers love the notion of getting more qualified leads while spending less, whether it be pay per click campaigns, email marketing or print advertising. However, reducing your lead generation costs is easier said than done. This tactic is rarely mentioned when there’s a talk about reducing B2B lead generation costs.

Cost 73

Cost B2B Patterns Comparison 73

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 193

Conversation Facebook Report Advertising 193

Jon Loomer

JULY 5, 2023

This is the best place to start with a new campaign or product. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal. You aren’t guaranteed to maintain this cost, but it will be the goal of the algorithm.

Advertising 166

Advertising Strategy Cost CPA 166

Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. But if you have one ad set for broad remarketing and one for prospecting, you’re going to drastically increase the costs to reach your remarketing audience. But Advantage+ Shopping Campaigns go even further.

Advertising 184

Advertising Campaign Cost Conversation 184

Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

Conversation 131

Conversation Social Media CPM Metrics 131

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 190

Conversation Facebook URL Eventful 190

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 163

Conversation Facebook Report Advertising 163

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. That said, it also shouldn’t be used in all situations.

Construction 183

Construction Cost Issues Conversation 183

Jon Loomer

DECEMBER 3, 2023

Meta made updates to bidding … When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Updated the Cost Per Result Goal bid strategy to improve conversion volume. ” Here are the changes: 1.

Cost 138

Cost Campaign Conversation Issues 138

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. Meta won’t have a secondary goal of conversions or purchases.

Eventful 193

Eventful Conversation Campaign Types 193

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? This third-party data is included at no extra cost, unlike on other platforms. Just complete the form below and we’ll get back in touch quickly to start the conversation.

Campaign 101

Campaign Social Media How To Overview 101

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 147

Conversation Facebook URL Eventful 147

Jon Loomer

SEPTEMBER 7, 2017

You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. What, then, do you do if you aren’t getting that many conversions?

Conversation 156

Conversation Facebook Advertising Campaign 156

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Your performance goal is Conversions (number or value) and the conversion event is Purchases.

Embedding 163

Embedding Eventful Cost Issues 163

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 154

Campaign Advertising Cost Conversation 154

Social Media Today

AUGUST 29, 2018

If you're a social media manager looking to control costs while maintaining the quality of incoming web traffic, an option worth considering is Facebook's Website Conversion Ads.

Conversation 106

Conversation Campaign Facebook Social Media Management 106

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Cost per Result. Cost per 1,000 People Reached.

Metrics 212

Metrics Facebook CPC Eventful 212

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift).

Study 95

Study Conversation Cost Campaign 95

Jon Loomer

FEBRUARY 14, 2024

Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad keeps your costs down. The best ad gets conversions. Ads Manager? But the best ad wins the auction.

Advertising 177

Advertising Metrics Cost Sentiment 177

Ignite Social Media

JULY 11, 2019

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. Here’s what you need to know about Cost Cap bidding. Setting your Cost Cap.

Cost 82

Cost CPA Buy eBook 82

Jon Loomer

NOVEMBER 6, 2023

Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. Within the ad set, select “Facebook Group” as your conversion location. Meta will focus on Link Clicks and Cost Per Link Click when determining who should see the ad.

Groups 184

Groups Groups Facebook Metrics 184

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. 3X higher conversion rates. Average conversion rates for email marketing are at least 3X higher than those for social media. Targeted promos without the cost of ads. Cross-Promote Campaigns. Create a Unified Approach.

Campaign 150

Campaign Social Media UGC Marketing 150

Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. You can run your survey test on a specific campaign, campaign group, or across your entire ad account. Brand Lift tests aren’t for everyone.

Brands 147

Brands Survey Campaign Groups 147

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. The same if you cut your CPC or Cost Per Add to Cart in half.

Metrics 166

Metrics CPM Advertising CPC 166