Waxing UnLyrical

NOVEMBER 30, 2018

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. Conversion Rate. The goals can be defined by you and the conversion rate can be measured for each goal. Unique Visits. Audience Demographics.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

AUGUST 1, 2016

She’ll teach you practical and applicable tips while offering up random facts to help pepper your dinnertime conversation. What is one Social PR campaign you’re in love with? Currently liking the @Dove #MyBeautyMySay campaign about refocusing the conversation on female athletes.

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Consultant Banking Course Campaign 0

Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. So the more we can integrate online and offline outreach, the more it works,” I told Ifdy Perez , when she profiled the now-classic Blue Key campaign.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

APRIL 20, 2016

Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. Start a conversation. Influencer marketing has officially gone mainstream.

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Influencer Engagement Campaign Conversation 100

Waxing UnLyrical

DECEMBER 18, 2013

And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. That said, the issue of funding often poses problems for smaller campaigns or new candidates. But that’s when a smart social media campaign comes into play. Engagement and amplification.

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Social Media Campaign Exercises Compete 223

Waxing UnLyrical

OCTOBER 10, 2016

.” What is one Social PR campaign you’re in love with? Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. It really is helping to redefine gender norms.

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Module Campaign Journal Retail 100

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

FEBRUARY 13, 2015

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible.

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Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 4, 2015

In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” In other words, you’re so anxious about “joining the conversation” and “making your voice heard,” you’re not always doing so in a way that adds value to your audience.

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Consultant Conversation Publishing Activities 100

Waxing UnLyrical

AUGUST 30, 2011

The numbers of followers someone has is interesting to me, but not as key as how somebody engages in relevant conversations or create ideas that then resonate through the social web. During the campaign : are there peaks at the right time? At the end of the campaign : how have we done? Engagement is not the same as activity.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Keep the conversation going. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media. Guest Post by Jessica Davis.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 24, 2016

I create the best context and strongest content to propel my clients past the competition right into the conversations, minds, and hearts of their stakeholders. What is one Social PR campaign you’re in love with? One that I’ve been in love for a long time is Mastercard’s Priceless campaign.

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Delicious Banking Sports Education 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. pts Settings. Wanna Subscribe?

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 5, 2016

We create audiovisual systems (equipment and software) that enable people to move from point A to point B efficiently and safely, and people across the country and around the world to collaborate and have a conversation and feel like they’re in the same room. What is one Social PR campaign you’re in love with? The Poopourri campaign.

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System Training Banking Research 100

Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

APRIL 5, 2011

The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. On what marketing can learn from PR on a philosophical level: Customers are going to talk about your campaign in ways you won’tanticipate. Tools like Radian6, Netbase, etc., don’t work without analysts.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

FEBRUARY 28, 2013

For now, these fairs and exhibitions seem to provide the most demonstrable way of establishing a conversation between organisation and stakeholder. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MARCH 31, 2019

AI and machine learning promise to show you what’s working, what can be optimized, and when you should fold your cards on any given campaign, social network or tactic. Suddenly, you become mired in digital transformation conversations. Further, it promises to do this on a much faster definitive level.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

AUGUST 22, 2016

Connecting with people as human beings, not numbers on a spreadsheet, listening to them and engaging in meaningful conversations makes all the difference in the world. Whenever I start a new campaign, I get back to the basics. What is one Social PR campaign you’re in love with? And that’s where Social PR comes into play.

Banking 100

Banking Energy LinkedIn Analysis 100

Waxing UnLyrical

JULY 13, 2016

Even more fantastic would be revenue rates by campaign captured in Google Analytics. Through these channels you are given the opportunity to directly engage with your audiences, provide information which educates and appeals to them all while responding to any comments they have and taking part in an actual, legitimate conversation.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

MARCH 19, 2013

How do you qualify your audience for each campaign? Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. No one enjoys having their value reduced to a number, or bid for at an auction. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Click here to try reconnecting the live stream. | pts Settings. Wanna Subscribe? Shall We Tweet?

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. And your ambassadors’ allegiance often shows up in those conversations. But your best ambassadors don’t have to be influential in the way we define it in the online space – by the numbers. They just have to be passionate about your brand.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

NOVEMBER 28, 2016

What is one Social PR campaign you’re in love with? But I love responsive, caring, conversational brands that keep it real. It’s a fantastic education and refresher with both strategic and tactical consideration. For me the community around Shonali alone is worth the investment and more. One doesn’t come to mind.

Banking 100

Banking Conference Influencer Consultant 100

Waxing UnLyrical

DECEMBER 18, 2012

My precious Blue Key campaign is a featured case study. Beth and Katie drive this point home very effectively, yet in a most conversational way. The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. Beth and Katie don’t preach to you, they tell you stories.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

NOVEMBER 30, 2015

To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. Conversation that might literally open up new doors in seconds. – because the Social PR strategies and campaigns you put together are JUST. Or won’t you?

Storify 100

Storify Energy Delicious Consultant 100

Waxing UnLyrical

APRIL 22, 2016

A2: Data tells us that only 3% of people drive a staggering 90% of online conversation on any given topic #measurepr. It creates noise, not signal or engagement around the conversation #measurepr. A2: People want to know those who truly use the products. Not Selena Gomez who decidedly does NOT use Pantene #measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

SEPTEMBER 21, 2015

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

CSR 100

CSR Travel Consultant Authentication 100

Waxing UnLyrical

APRIL 26, 2012

Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Does your brand message fit the network?

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Social Networking Flickr Influencer Retail 222