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What a Brand Advocate Is and Why Your Company Needs One

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Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. Learn six strategies to increase your conversions! That doesn’t always represent users’ opinions about something that is being sold. Do you wonder if your customers are really engaged?

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24 Tools Every Social Media Manager Should Use

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This way, you can connect the points of conversations that happen online to real business. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram. It’s social marketing tools provide the ability to segment audiences for campaigns.

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6 Web Analytics Tools to Help Strengthen Your Content Strategy

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Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. But all this data is meaningless if you don’t know how it’s positioned in relation to your campaigns. KISSmetrics.

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Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

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The best video ad campaigns tell a warm story that appeals to our emotions. Why it went viral: The video deftly encompasses the wide range of conversations people across social media channels have — and sometimes argue about — concerning fast food. And when they have a neat twist or surprise ending, so much the better.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

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Every content marketer is looking for a slice of the pie, no matter how small, in the hope that that small impression will translate into a moment, a click, and eventually a conversion. With its sixty-year run, the marketing campaign can hardly be called unsuccessful.

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16 Tools Every Social Media Manager Should Use

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You can even turn your messages into action items to create workflows or reminders surrounding your social activity–connecting the dots from the conversations happening online to real business. 99/month – Ideal for small teams and content campaigns. Pricing: Free – Limited profile and domain trends. $29/month