The Social Media Incubator

JULY 10, 2013

For one thing, a high click-through rate (CTR) could result in a low conversion rate. Conversions = leads or sales. Would you rather have CTR of 10% with a conversion rate of 1% or a CTR of 8% with a conversion rate of.6%? Scenario 1 : 1,000 ad views = 100 CTR (10%) and 10 conversions (1%).

ROI 125

ROI Facebook Adwords How To 125

The Social Media Incubator

JULY 2, 2013

There are some simple basics for keeping your social media campaign a vital part of your online marketing, such as knowing your audience and posting at high engaging times of the day. Be In the Conversation. July 2 marks World UFO Day, so we want to take you to the Area 51 of social media strategy.

Social Media 130

Social Media Strategy SEO Trends 130

The Social Media Incubator

OCTOBER 10, 2013

Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business? Are personas a good marketing tactic in the era of social media? Or the GEICO Gecko.

Social Media 132

Social Media ROI Sports Campaign 132