Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

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Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

Before you start brainstorming the next big campaign, are there other departments doing something incredible that could be proof points? Does the new campaign impact the advocacy issues your government relations team is tackling? Have you spoken with PR about any potential public backlash the campaign may face?

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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

They want to participate in the conversations going on behind the corporate firewall." This is just one of many conversations between Brandon and his wife. This is a conversation I could totally see myself having with my wife too. "Markets do not want to talk to flacks and hucksters. Ummm…not exactly. Definitely.

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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. disclaimer: my agency created this campaign ). disclaimer: my agency created this campaign ). Your history.

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Try Looking Outside to Solve the Problems Inside

Social Media Strategery

conversation, don’t you think? Second – I would love to find ways to engage the public in the creation and brainstorming of outreach campaigns. Second – I would love to find ways to engage the public in the creation and brainstorming of outreach campaigns. It’s social media first, and everything else.&#

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Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

JE I hope this post was in direct relation to our conversation on friday, punk. haha JE I hope this post was in direct relation to our conversation on friday, punk. Good, really good, PR types understand the value in honest conversations and building relationships. I’ve got the Web 2.0 Is that a problem?

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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

I think we started to accomplish that this year – the many panel presentations and workshops seemed more conversational and attendees seemed more willing to ask questions. Last year, I said I wanted to hear more about the processes behind the success stories. To learn more about the failures in Gov 2.0.

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