Mindjumpers

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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

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Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever.

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How to Measure Your Social Media ROI [Infographic]

Mindjumpers

Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. Similar Posts: How to Measure the Return On a Social Media Campaign. Infographic by MDGadvertising.

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Always-on Strategy

Mindjumpers

Not just the campaigns, but all the in-between conversations as well! Once we have an in-depth knowledge of both your brand and your audience, we create relevant and engaging conversations. (And what does ‘always-on’ even mean?). However, it’s not enough just to post a lot of stuff and expect your audience to be excited.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

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4 Ways to Create Always-On Content

Mindjumpers

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. This is one of the key factors driving the shift from campaign thinking to thinking about real-time content and content that is Always-On.

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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening.