Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. There will be more on that in a bit.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics. 4 Types of campaigns and their metrics 1. Here we would be looking at Impact.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

DECEMBER 10, 2010

This made it difficult to get the most out of your campaigns and even brought about some levels of confusion when administering each with no connection. BSC systems help you constantly keep tabs on the performance of your campaigns and compare them to your target objectives. can and should all work together.

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

DECEMBER 10, 2010

This made it difficult to get the most out of your campaigns and even brought about some levels of confusion when administering each with no connection. BSC systems help you constantly keep tabs on the performance of your campaigns and compare them to your target objectives. can and should all work together.

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

JANUARY 13, 2010

Do you want to raise the conversion rates of your current PPC ads? What is it you’re trying to accomplish with your PPC campaign? The final conversion happens on your site so you need to have your site optimized. Make a conversion (how ever you’re defining that). Do you want to get more sales? More clicks?

Strategy 100

Strategy SEO Lijit Buy 100

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

NOVEMBER 4, 2009

Keywords Keywords are the backbone of a PPC campaign. If you don’t have your keywords list ready you won’t know what you want to bid on and you won’t be able to write your ads and so you won’t have a PPC campaign. It’s really that simple. Same with Twitter keyword searches.

Twitter 100

Twitter RSS Lijit eBook 100

Josh S Peters

FEBRUARY 15, 2010

Do you run a direct mail campaign of some sort? When you’re getting ready to get things integrated the first thing you’ll want to do is… Analyze your existing online and offline marketing campaigns. Do you have a newsletter you’re running? Add your social info on there as well. Let people know where to find you.

Social Media 119

Social Media Marketing Patterns Lijit 119

Josh S Peters

AUGUST 25, 2009

In 2008, the OfficeMax Penny Pranks viral video campaign attracted more than 3 million views on YouTube. I think it’s a great campaign and hope it continues to do well. Do you like it, do you hate it, is there another social media campaign you really like that’s happening right now? What are your thoughts?

Social Media 100

Social Media Case Study Press Release Lijit 100

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. It's all about context.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. So without further adieu, here’s some new stuff.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Josh S Peters

NOVEMBER 5, 2009

Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. Update: I talked to Erin Poole, the PR manager for Saatchi & Saatchi and she did acknowledge that they worked on the campaign and that they were in the process of making things right.

Flickr 100

Flickr eBook Lijit Sites 100

Josh S Peters

JANUARY 21, 2013

Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels. The increased exposure of the content can then also increase your earned media numbers as conversations start up around the content.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Josh S Peters

JANUARY 4, 2010

Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. At it’s core social media is a set of tools that help to promote sharing and encourage conversation.

Social Media 100

Social Media Lijit eBook Campaign 100

Josh S Peters

FEBRUARY 17, 2013

The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals… 23 Top Tips to Make Your Blog Posts More Conversational. Let’s face it; most blog posts that are currently being put out are simply b-o-r-i-n-g.

Diagrams 163

Diagrams SEO Construction Education 163