Jeff Esposito

DECEMBER 8, 2010

Since the channel is generally social and conversational in nature, the captain’s role should be played by someone with a communications background who will not hit the panic (read sell, sell, sell) button when the money isn’t flowing in. With the conversational aspect out of the way, marketers can really do what they do best – market.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JUNE 20, 2012

Last week a conversation in my office really got under my skin. I’ve fallen into this trap before which is why I jumped into the conversation, wait no, bitchfest. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam.

Sports 44

Sports Retail SMS Marketing 44

Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). easy to jump on the anti-Romney bandwagon, the company stuck to their convictions even asking the President’s campaign to remove their ads containing Big Bird. When it came to me, I blurted out Sesame Street.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

SEPTEMBER 14, 2012

Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Source: mashable.com via Jeff on Pinterest.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Nokia used this technique during their Somebody Else’s Phone campaign. Nokia used this technique during their Somebody Else’s Phone campaign.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JANUARY 14, 2013

In a vacuum, these success metrics fail to show things like how much time social media content reduced a sales lead’s conversion time or how a candidate learned about a company’s great corporate culture or support from a recent blog or media mention. Someone has to make the change, why not lead the charge?

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JULY 23, 2012

They are guilty of sticking their heads in the sand because they don’t realize is that the tools that they love having authentic conversations on, can be really good marketing tools. They often have distain for traditional marketing campaigns, calling them inauthentic, and so they flinch at the idea of using social for marketing.

Social Media 47

Social Media Policies Authentication Team 47