Janet Fouts

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. depends on your goals whether this is useful to you or not.In

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Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

Take Audi’s R8 campaign, #WantAnR8 which resulted in lots of drooling car buffs sharing their dream car as well as a lot of dealerships getting into the game and being retweeted. The soldier responded and started a conversation with the woman who sent the tweet. SciFriLive — Science Friday (@scifri) July 4, 2014.

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PRPD Panel re-cap

Janet Fouts

WTMD raised over $10,000 through this campaign and a good following of fans to boot. As always, some of the most interesting conversations came from the Q&A session where we really got a chance to find out what people were there to learn and hear about what they were doing. View more presentations from Janet Fouts.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Get to know them and engage them in real conversations. . “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best!

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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

We urge everyone who has participated in this conversation across the country over the last few days to help us move past this issue. Please help spread the word about the counter-campaign. Oh let’s just move on shall we? In the official statement Brinker also said she hoped people would now move on. Um, yeah, let’s not. .

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

She’ll also talk about using volunteers, virtual admins and tools and techniques to keep your Twitter stream flowing while maintaining the quality of the conversation. Register Here: https://www3.gotomeeting.com/register/730428078. gotomeeting.com/register/730428078. Janet Fouts is a social media coach, author, speaker and entrepreneur.

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Social Networks and Privacy

Janet Fouts

Think of your online conversations as an aggregate whole and not just one network at a time. I’ve always stuck to the “if you don’t want it public don’t put it online&# philosophy. This is especially true when you are on multiple networks.

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