Firebelly

DECEMBER 11, 2012

In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. This year’s disasters and rescue missions teach us a thing or two about how to react to social conversations before crisis hits.

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Social Media Social Networking Campaign Organization 193

Firebelly

DECEMBER 23, 2011

While the competition uses gimmicks, Network Solutions has persistently supported its audience with meaningful content and conversation in ways that educate and support their entrepreneur and small business lifestyle. You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign.

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Domain Name Small Business Training Campaign 243

Firebelly

JUNE 6, 2011

With social media marketing budgets on the rise, marketers need their social campaigns to drive bottom-line sales, measurable brand benefit, and improved customer lifetime value. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” 15 Slideshare Marketing Secrets.

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Social Media Sentiment LinkedIn Metrics 189

Firebelly

JULY 23, 2010

Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? This prevents automated programs from posting comments.

News 176

News Social Media Paid Search SMS 176

Firebelly

AUGUST 2, 2012

You don’t have to worry that scholars will be studying your blog posts in 100 years, dissecting the subtle nuances of your use of metaphors in describing how to launch an email campaign. “Dear Mom, Let me tell you about how to launch an email campaign.” A blog is informal.

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Campaign Study Blogger Conversation 115

Firebelly

AUGUST 3, 2010

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. Given the topic, I'm left to wonder if any response would have doused the fire?

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Facebook Paid Search SMS Syndication 216

Firebelly

SEPTEMBER 13, 2011

The program allows official marketers of TV shows, books, movies and all other entertainment mediums to manage their accounts through tracking stats and managing promotional campaigns. This will make pulling tangible results from the service and enhancing offerings from the entertainment medium to the fans much easier and concise.

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Foursquare Discount Company Conversation 179

Firebelly

JULY 22, 2010

I walked into the middle of their heated conversation so I don't have the back story. I don't know if the woman's anger was warranted, but, nevertheless, she was upset.    From what I could gather, she had recently purchased tires from this store. This prevents automated programs from posting comments.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

JUNE 2, 2010

Make it easy to instantly see that there are fans comments and conversations taking place on your page. If the comments aren't expanded by default, people may miss the conversations. Make sure comments on stories are expanded by default. It will encourage new visitors to participate as well. Having trouble reading this image?

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Facebook Paid Search SMS Syndication 160

Firebelly

APRIL 11, 2011

By Paul Cook Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.

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Social Media API Paid Search Metrics 181

Firebelly

APRIL 25, 2011

By Siddharth Shah While much can and has been written about the strategic differences in Facebook advertising, I shall focus on a key tactical aspect of Facebook campaign management – Ad Fatigue. From various readings and conversations I had, my understanding of Facebook’s current architecture is:

Social Media 178

Social Media Discount Consultant Questions 178

Firebelly

OCTOBER 27, 2009

Digitalia | Indianapolis Social Media Marketing « Stop tweeting about your emotional break throughs | Main | Stop tweeting your DailyBooth photos NOW » October 27, 2009 Stop tweeting out of context Just like real life, people expect and appreciate conversation protocol. This prevents automated programs from posting comments.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

DECEMBER 17, 2009

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Paid Search SMS Syndication YouTube 145

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

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Social Media Paid Search Reputation SMS 190

Firebelly

JUNE 10, 2010

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Chad Richards is the Social Program Manager at Firebelly Marketing. This prevents automated programs from posting comments. Having trouble reading this image?

Social Media 156

Social Media Paid Search SMS Syndication 156

Firebelly

AUGUST 24, 2010

Love the blog - wish I had more time to participate in the conversation. In that same respect if I used it and ran into a chance meeting with someone I had not seen in a very long time - that would be very cool! This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

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YouTube Facebook Paid Search Foursquare 133

Firebelly

JUNE 22, 2010

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YouTube Social Media Paid Search SMS 170

Firebelly

JULY 9, 2010

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Twitter 172

Twitter Paid Search SMS Syndication 172

Firebelly

DECEMBER 14, 2009

 What metrics are appropriate for your campaign and what do they tell you? How What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? How will you measure? What  How will you gather information? What Having trouble reading this image?

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Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 16, 2010

They should be educational and entertaining and we hope you can join us! March 17th Are You Ready For The Social Revolution? This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

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Upcoming Engagement Marketing Paid Search 100

Firebelly

FEBRUARY 2, 2010

Many Super Bowl ads this year will try to make the most out of their valuable ad time by directing people to a Facebook Page or YouTube channel where they can "continue the conversation." One large company is even forgoing all Super Bowl ad spending in favor of online marketing efforts exclusively. Having trouble reading this image?

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Social Media Paid Search URL SMS 100

Firebelly

JULY 30, 2010

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Social Media 173

Social Media Paid Search SMS Syndication 173

Firebelly

JULY 27, 2010

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Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

MAY 27, 2010

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Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

OCTOBER 29, 2009

I know people do it because they want other people to converse with them. Why do we feel so compelled to tweet our workouts? According to one of our readers, it because people seeks validation, support and self-expression. But seriously imagine this everyday. Once in a while - okay I'm in. Having trouble reading this image?

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

AUGUST 6, 2010

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Social Media 163

Social Media Paid Search SMS Syndication 163

Firebelly

JUNE 8, 2010

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YouTube Paid Search SMS Flickr 154

Firebelly

JUNE 30, 2010

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Social Media 150

Social Media Paid Search SMS Syndication 150

Firebelly

AUGUST 11, 2010

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Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Firebelly

JULY 13, 2010

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Social Networking 141

Social Networking Sites MySpace Paid Search 141

Firebelly

MARCH 11, 2010

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Facebook 132

Facebook Paid Search Discount SMS 132

Firebelly

FEBRUARY 11, 2010

On Tuesday of this week, Google launched Google Buzz that allows people to share updates, photos/videos and start conversations from within Gmail. The relationship with Bing will be expanded globally (currently it is only in the U.S.) and will include smart answers and other guided search features within Facebook. View an alternate.

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Yahoo Paid Search Compete SMS 100

Firebelly

MAY 27, 2010

  Other businesses use Twitter to casually and unofficially have conversations with their fans. The company even takes it a step further, allowing Twitter representatives to have the same abilities as a phone representative would, such as checking conditions and scheduling service appointments.    Is it worth it?

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

OCTOBER 28, 2009

While twitterholics or people who base their entire social media marketing communication strategy on Twitter (nice redundancy Duncan) will disagree, the great conversation on there is a shadow of itself. He dashed all his suitors - male and female aside - to fall in love with his own reflection. Having trouble reading this image?

Paid Search 100

Paid Search Flickr SMS Syndication 100

Firebelly

OCTOBER 21, 2009

It’s about personal expression, identity, consumerism, and sustainability.Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. This prevents automated programs from posting comments.

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Film Embedding Paid Search SMS 100

Firebelly

OCTOBER 21, 2009

Can you benefit from being a part of the conversation? Use google, google alerts, and other tools like this. Are people talking about your brand or competitors online - where? what are they saying? Identify goals - awareness, lead generation, relationships/trust and so on. Make sure that social media fits in your overall marketing mix.

Social Media 100

Social Media Marketing Paid Search SMS 100

Firebelly

JULY 16, 2010

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Social Media Paid Search SMS Syndication 128