Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. Those are the social currency metrics that really matter.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. or starting blogger outreach campaigns ? For those of you with an agency background, social is now just a part of what one does when creating a campaign. Same with design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 11, 2010

This approach turned everyone into strategists, albeit for the betterment of campaigns. Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. To take us through this week’s conversation will be a true change agent in her own right, Kristi Colvin.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

APRIL 13, 2010

So back to the question, How do you manage the effectiveness of your campaign? What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns. Q1: What type of planning should go into your social media campaigns? The current SMMS solutions are tools. What is your process?

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

JANUARY 25, 2019

You know, the one in which the political consulting firm connected to the Trump campaign, harvested the sensitive data of nearly 87 million Facebook users without their explicit permission, and then did something with it; but you’re not sure what “it” is. That’s a legit reason. Forty percent is a lot.

Facebook 170

Facebook Social Networking MySpace Comparison 170