Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

JANUARY 30, 2013

4) Since a unique 2D code must be displayed on everything they augment, the implementation is difficult to scale and lack the ability to be used retroactively across existing campaigns or inventories without extremely onerous and expensive efforts. Written with Arnaud Saint-Paul, CEO of smartsy.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

FEBRUARY 16, 2010

Social Media is not a campaign it’s a commitment! If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JUNE 28, 2008

AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. The Naked Campaign : Steve Brodner draws the Presidential candidates. The Campaign Trail : The candidates’ stances on energy and the environment.

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Video Conference Energy Policies 255

Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

OCTOBER 6, 2009

I see a lot of slick, aesthetically appealing campaigns, but they lack a story. If their campaign misses the mark they're in trouble. It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. It was a cool campaign; it had intrigue, and was hip. Create a compelling story.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity.

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 27, 2008

I’m very honored to be spending the week with you and having a conversation about effective networking online.   So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! Some Thoughts About Effective Networking Online. Published in June 23rd, 2008.

Web 2.0 100

Web 2.0 Project Wiki Tools 100

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

NOVEMBER 3, 2016

What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated. We wanted to own this conversation. And we booked business in the first week of the campaign. Knowing how the content game is played. Consider the U.K.’s

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

JUNE 22, 2011

I would argue that you have to have several sensing mechanisms in place – one that is a data set that is always looking backward (like a rear view mirror) so see what has been said and is always listening and watching the conversations, in addition to that you need a forward looking data set (like a windshield) to help drive decision making on what (..)

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

OCTOBER 31, 2012

” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. There is a plethora of marketing campaigns to choose from that all ended with disastrous results. She died 3 days b4 he became president.” Toyota Camry.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

JUNE 27, 2008

At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. Coordinating all the different aspects of the campaigns and the people who need to deliver each of them is just busyness through and through. For instance. There probably isn’t any other way.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

MARCH 23, 2010

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Social Media is not a campaign it’s a commitment! It pays off in any industry (B2C or B2B) and it pays off handsomely! A while back I created a post called – There.

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JUNE 27, 2008

Acknowledgements: This paper owes a debt of gratitude to several graduate students from the Information School of the University of Washington who participated in brainstorming discussions and informal conversations with the author. Publics, audience and market segments: segmentation principles for campaigns. Salmon (Ed.), Hewins, E.

Construction 113

Construction Library Journal Study 113

Buzz Marketing for Technology

JULY 24, 2008

And, if you really want something that will knock your socks off, read the new Salon article about what the Obama campaign is doing online. In my conversations, there always seems to be a reluctance to break away from the tried-and-true. It seems obvious to me which kind of thinking will yield the most success. s what Iâ??m

Conference 279

Conference Study FeedBlitz Research 279

Buzz Marketing for Technology

OCTOBER 14, 2008

How long does it take to see the results of a marketing campaign online and turn it off? ’ Shame that dind’t come up in earlier conversations with him. It wasn’t 100% successful, but it was their way of managing risk. That game has completely changed. Your consumers give you feedback immediately.

Products 260

Products Project Software Meeting 260

Buzz Marketing for Technology

JUNE 27, 2008

We’ve brought back the front porch, where all the conversation and connection that kept communities together and going occurred. Corporations are learning how to have conversational skills. Now it is really becoming a two-way conversation. I call it; The Conversant Corporation. Andy Headworth. Absolutely Chris!

Cymfony 113

Cymfony Badge Skills Comments 113