Ari Herzog

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How Tampon Company Kotex is Real Online

Ari Herzog

What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. I’d call the #KotexForReal campaign a success, wouldn’t you? ” I saw the TV commercial last night and noticed the hashtag.

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Commentary on Search Engine Marketing

Ari Herzog

There seems to be a general agreement on SEM being a complex combination of SEO and PPC to varying degrees of focus on each of the above, depending largely on the set of goals set for the campaign. I believe that the proper combination between the two will create the right hybrid campaign.

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My Wild and Precious Life

Ari Herzog

Dad won the privilege of this conversation in a silent auction. I volunteered with political action committees, public research groups, and state election campaigns. It was the day Dad picked up on my last day of fifth grade, drove me to the State House, and we had tea and cookies (I drank milk) with the Governor. Dad knew this.

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Win a Copy of The Facebook Marketing Book

Ari Herzog

Stuff like “engage in the conversation,&# isn’t based in anything more substantial than what “feels right.&#. Alison and I were working on Facebook marketing campaigns before pages were the thing to use and the key issues important to new users haven’t changed very much. you might portray old news?

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