Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

Team 109

Team Hubspot Marketing SMS 109

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

The Realtime Report

JANUARY 14, 2020

5 Essential Diagrams to Make the Content Planning Easier. Content marketing is a preferred strategy for many entrepreneurs. No matter what size your business is or what niche you’re working in, content marketing is worth considering. With each year, content marketing remains the top strategy to promote an online business.

Diagrams 91

Diagrams Content Analysis Hubspot 91

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Audiense

JANUARY 25, 2018

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Engagement.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Aside from actual content creation, nothing will take you as long as post-scheduling.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. HubSpot: Lay a Bet on Instagram Video Marketing.

B2B 259

B2B Examples Company Instagram 259

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free.

B2B 62

B2B Marketing ROI Hubspot 62

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? Think about what inspires them to share content.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Hootsuite

NOVEMBER 7, 2023

Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Identify potential creators to partner with. Try it free today.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Project 126

Project Social Media Template Templates 126

Sherrilynne Starkie

DECEMBER 6, 2017

They need to be able to create content across multi-formats and to write code. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. HubSpot and Hootsuite both offer certification too.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Team 87

Team Tools Marketing Hubspot 87

Social Media Strategies Summit

JULY 28, 2022

It can also become quite disheartening to spend an endless amount of time and resources on a platform-specific campaign – only to become victim to the algorithm and its preferences. Please describe one of your institution or organization’s social media campaigns that makes you proud. Our job is never really done.

Education 190

Education Authentication Team Hubspot 190

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3.

Content 100

Content Newsletter Hubspot Consultant 100

Twenty4 Social

AUGUST 27, 2020

MailChimp is an email management service that can assist in streamlining email campaigns. 3 – Hubspot. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. The trick is to find the automation tools that fit into your lifestyle and business model.

Tools 98

Tools Hubspot Startup Curation 98

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Followers want to see more than promos and links: they want personal, human-centric content. Marketers are told time and time again to create “unique” content. And “personal” is the keyword here.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Ad campaigns. Content development.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Convince & Convert

OCTOBER 9, 2017

We’re talking about real brands reaching real people with unique and interesting content. Whimsical content shows the playful side of your business and represents a laid-back yet intelligent corporate culture. Content that embraces good design and takes a different angle with a popular trend will captivate your audience.

B2B 158

B2B Instagram Brands Hubspot 158

Sprout Social

JULY 25, 2023

It’s critical to track how well your brand awareness campaigns are running. For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. How often do users visit my brand and how do they engage with my content?

Analytics 140

Analytics Report Social Media Google 140

Ignite Social Media

JUNE 1, 2022

Now how do you launch your influencer marketing campaign successfully for virtual events? With paid advertising , your ad campaign can get laser-targeted with only the people interested in attending your event. But of course, a good ad also comes with good quality content. Buffer Hootsuite Hubspot. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Social Media Strategies Summit

FEBRUARY 4, 2021

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. The first step in the campaign is to create a LinkedIn page.

B2B 130

B2B LinkedIn Strategy Brands 130

Buffer Social

SEPTEMBER 5, 2023

” Besides seeing a return on ad spend (ROAS) for paid ads, Amelia Munday’s managers at Custom Neon where she works as a Marketing Specialist, also care about creating differentiated, engaging, and on-brand content. For Chi, this means “checking on the feeds to see how the published content is performing.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Evaluate your content plan 2. What can you keep?

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. Inconsistent messaging, missed opportunities and ineffective campaigns lengthen the sales cycle.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. Hubspot: Google Changes Algorithm to Punish Content Farms. Back up your life.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. We know how important it is that your content goes out when it’s meant to. Explore the filtering options from Impact Content in Hootsuite Analytics.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Twist Image

SEPTEMBER 18, 2015

Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Can we have too much great content? It's doubtful.

Content 40

Content Hubspot Journal Publishing 40

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Start With Valuable, High-Quality Content.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. SunGard , a managed IT services firm, received some well-deserved accolades for their recent Zombie campaign.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content. Create and Publish Relevant and Engaging Content.

B2B 148

B2B LinkedIn Tips Marketing 148