Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited. Users are immersed in consuming content, not necessarily clicking out to websites.

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Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

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Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Creating customer-first content.

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Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands.

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Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case. People whose website content is central to their business. Like… me. I can see it.

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Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Sprout Social

DECEMBER 7, 2022

To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign.

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agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. 3X higher conversion rates. Average conversion rates for email marketing are at least 3X higher than those for social media. Cross-Promote Campaigns. Publish Email Campaigns on Social. Create a Unified Approach.

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Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

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Conversation Video Content How To 103

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. of interactions on a daily basis, it’s easy to lose track of key conversations. The same rings true for people asking for product recommendations.

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The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. Make the Content Personal. However, that doesn’t mean you can’t personalize the content. Successful.

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Ignite Social Media

JANUARY 22, 2024

The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. Running TikTok ads allows you to experiment with different types of video content. See what resonates best with your target audience before investing in organic content production.

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Jon Loomer

SEPTEMBER 26, 2022

One of those features is Gated Content, and you may have this feature now (I do). Let’s talk about what Gated Content is, how to set it up, and when this might be most useful. What is Gated Content? Gated Content helps solve this. There are a few groups that could benefit most from Gated Content.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Oktopost

MARCH 20, 2022

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Tailor content to each specific channel and audience while also maintaining a coordinated strategy.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Koka Sexton

FEBRUARY 16, 2023

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Create a schedule: Determine how often you will send emails and what type of content you will include. Monthly educational content?

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agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Table of Contents. Are you getting the most out of your Facebook Ads?

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Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. Great content must be meet the needs of your audience.

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Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. Great content must be meet the needs of your audience.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. That takes much more than one campaign. Great content must be meet the needs of your audience.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

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Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Also, share the exclusive offers, helpful content, and exciting updates your followers will get by being part of your email community. The secret lies in leveraging multiple marketing channels.

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Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift).

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agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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