Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

Campaign 377

Campaign Engagement Focus Group Project 377

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy.

Data 118

Data Strategy How To Social Media Management 118

Ignite Social Media

AUGUST 15, 2018

In either situation, you may consider hiring a social media consultant. This option is flexible service is ideal for product launches, campaigns or the dreaded PR crisis. The post Do You Need a Social Media Consultant? Over the past 11 years, we’ve noticed a growing trend of companies bringing their marketing resources in house.

Consultant 97

Consultant Social Media Resources ROI 97

Sherrilynne Starkie

APRIL 5, 2018

Bringing in a certified social media consultant can turn things around quickly. Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. An outside consultant brings a fresh perspective. You’re doing things wrong.

Social Media 329

Social Media Consultant Resources Curation 329

Buffer Social

OCTOBER 29, 2021

It seems like every other week there are updates to the algorithm, new strategies for driving growth, and added features to utilize. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy. This showed me that my account had a real impact.

Small Business 100

Small Business Campaign Instagram UGC 100

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Strategy 209

Strategy Banking Metrics Travel 209

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. So they both got it!

Strategy 220

Strategy Analysis Collaboration Small Business 220

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some advertisers, consultants, and agencies are failing to evolve. Some companies misjudge the impact of Meta’s streamlining of campaign creation. They’re wrong.

Advertising 189

Advertising API Skills CPM 189

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. We are here to educate the partners on best practices and what goes into social media management and strategy,” Dan said. The big misconception about social is that it’s easy.

Resources 101

Resources Telecommunications Collaboration Project 101

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

Campaign 153

Campaign How To Consultant Team 153

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. 4 Components Of The Best Social Media Campaigns. So why not make the most of them… right?

Campaign 100

Campaign Adwords Consultant Eventful 100

Bill Hartzer

MARCH 20, 2014

With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Competent consultants need to demonstrate a thorough understanding of your marketing niche.

Consultant 132

Consultant Questions Social Media Compete 132

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Consult an Expert. Spend Time Listening.

Campaign 163

Campaign Social Media Sentiment Class 163

Jon Loomer

AUGUST 23, 2023

Here you go… This ad set was compared to other ad sets based on: Campaign goals (Leads) Regions (US) Industries (Software as a Service) Business Sizes (?) Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00 Where Is It?

API 147

API Cost Report Consultant 147

Audiense

JANUARY 25, 2024

We carefully consult our consumer insight reports, we pull our marketing data, and we add a sprinkle of expertise and optimism to create what we hope will be a winning campaign concoction. Sometimes, marketing can feel a bit like magic, charting the unknown territory of the consumer landscape.

Trends 110

Trends Marketing Consultant Campaign 110

Social Media Strategies Summit

JULY 14, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. I would love to see NFTs make their way into marketing campaigns and student applications.

Education 205

Education Case Study Overview Upcoming 205

Audiense

AUGUST 23, 2021

How can you use it in your marketing campaigns and feed it into your wider business strategy? We decided to wrap up our inspiring three-day Buyer Persona summit by bringing together a panel of digital marketing experts and consultants to discuss how digital intelligence informs buyer personas.

Consultant 164

Consultant Feed Feedly Campaign 164

The Realtime Report

APRIL 13, 2023

Despite access to relatively affordable digital marketing strategies, many owners lack the knowledge and skills to employ them effectively. Building and sustaining successful digital marketing campaigns is a journey that requires hard work and consistent collaboration.” With one of the few 100% independent U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants. 1,552 organizations submitted applications.

Blogger 243

Blogger Campaign Applications How To 243

Social Media Strategies Summit

FEBRUARY 22, 2021

More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies. One of the most important questions that a freelancer or consultant will ask themselves is: how much should I charge for social media management? Advanced (brand and social media strategy, consulting): $120-$250/hr.

Social Media Management 210

Social Media Management Social Media Price Proposal 210

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). What is Earned Media? Examples of Earned Media Success.

Fashion 409

Fashion News Report Review 409

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 102

Organization LinkedIn Strategy Social Media 102

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? The “last mile” in any good campaign is sales enablement. Working Together for Your Social Selling Strategy. The obvious answer would be the sales team.

Training 172

Training Forums Team Curation 172

Hootsuite

JULY 8, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? A paid social strategy expands your reach by exposing your content to more people. Simply put, you can’t afford not to—organic and paid need one another to be successful.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

Strategy 100

Strategy Consultant Software Campaign 100

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You think that the way that you set up campaigns is special. Your basic campaign setup does not make you unique. “But I don’t want them to see how I set up their campaigns.” You have a system.

CPC 143

CPC Advertising Campaign Eventful 143

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Made to measure: why PR campaigns need measurement and evaluation. What are some of your tried and true classic measurement strategies?

Strategy 100

Strategy Metrics Consultant Education 100

Pixlee

SEPTEMBER 8, 2020

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Instead of guessing about which communities may be unrepresented in your marketing campaigns, work from the bottom up with your customer base. Then, use that information and feedback guide your strategy.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Take Pipedrive, for example. It also gives you a consistent audience.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 99

Conversation Strategy Social Media Marketing 99

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

OCTOBER 8, 2021

After putting two and two together, let’s be real: More brands need to take more intentional actions towards implementing DEI efforts within their influencer marketing strategies and beyond. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. DEI is not a trend.

Influencer 163

Influencer Marketing B2B Authentication 163