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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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How to Create a Viral Post in Social Media

The Social Media Incubator

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. A great meme, a funny video clip, a facepalm-worthy story – these are all very common viral posts online. Tips for Constructing and Releasing a Viral Post. Craig writes different topics about social media tips and strategies.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Post memes A little meme can go a long way. Consider sharing popular internet memes (and, when possible, relating them to your brand) to appeal to millennial and Gen-Z followers. What is an engagement post on social media?

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Social media isn’t just a good way to share memes and keep up with what’s trending. Let’s take a look at a simple example: Campaign slogans. How will my campaign help solve their problems?” At the end, see which slogan garnered the most engagement and boom, you have a strong campaign slogan that resonates with people.

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A New Twist on Content

Social Media Marketing

The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie.

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Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

If you didn’t know about any of these memes, you need to venture out farther and scope out your territory.) Take something that’s already popular — in this case, a bunch of internet memes that caught on virally by themselves — and combine the most memorable parts to reach your target audience.

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