Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 What’s more, consumers exposed to social media are more likely to perform deeper searches, going further down the purchase funnel and completing more purchases.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.

Conversation 40

Conversation Social Media Tips comScore 40

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They are the sixth largest airline for social media presence in the world. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Social Media Marketing

MARCH 29, 2013

The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Think about this: How often do you watch video every day?

comScore 100

comScore Video Apple iPhone 100

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. Really, I am. It was on June 30. Send carnations next year).

Press Release 150

Press Release comScore Cost ROI 150

Convince & Convert

FEBRUARY 19, 2016

As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America. In October, we launched a partnership with Snapchat, running two custom filters nation-wide for our cyber bullying prevention campaign called “I am a Witness.”

comScore 60

comScore API Journal Advertising 60

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Bill Hartzer

SEPTEMBER 29, 2009

Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. in July of 2005.Mark

Engineering 102

Engineering comScore Domain Name SEO 102

Convince & Convert

MARCH 17, 2016

When it comes to social media, user-generated videos offer tremendous potential for shareability. Social media also provides the perfect platform for creating fun competitions and contests. Social media also provides the perfect platform for creating fun competitions and contests.

Video 60

Video UGC Content comScore 60

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. It seems like ages since i wrote on my blog, and for that I apologize.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Wordstream ].

Platform 150

Platform Campaign Video YouTube 150

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors.

News 110

News Report Social Media Reputation 110

Mindjumpers

AUGUST 9, 2010

Mapping the Social Internet | The social citizen says: August 9, 2010 at 7:40 pm [.] O Mapa da Internet Social | Mídia Boom | Comunicação Digital e Mídias Sociais says: August 12, 2010 at 6:46 pm [.] Read the rest of this post on mindjumpers [.] Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Hootsuite

MARCH 2, 2020

See how Pinterest stats measure up against other social media networks and beyond. And according to a recent study by ComScore , more than 80% of U.S. This comes in stark contrast with other social media sites. times more likely to use Pinterest over other social channels. contenupgrade]. Try it free today.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Proactive Report

MARCH 18, 2016

comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. Campaign ideas. Get Appy .

Social Media 34

Social Media comScore Small Business Mobile 34

Mindjumpers

OCTOBER 26, 2011

Tweet Twitter is now the fastest growing social networking site among U.S. million for the year ending in August 2011, says a new study by comScore. Perhaps more importantly for marketers, daily use of social networking sites by mobile users has grown 58% in the past year to 40 million people. 28% clicked on an ad.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign.

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. Instagram makes it easier for brands to showcase their product, which means you have to be socially active and engage your audience on all accounts. Provide Unique Content to Each Account.

Instagram 40

Instagram Brands How To Fashion 40

Audiense

MARCH 13, 2017

Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100.

Groups 125

Groups Groups Data Analysis 125