Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 58% of mobile consumers have used their smartphone for shopping while in a retail space. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

MAY 29, 2018

comScore ]. Internet Retailer ]. Internet Retailer ]. Internet Retailer ]. Internet Retailer ]. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases. Or should you focus your ad spend all on one platform that best fits your current campaign?

Platform 150

Platform Campaign Video YouTube 150

ProBlogger

MARCH 15, 2016

For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. Campaign ideas. So now is the time to make a video and start connecting with your audience.

Social Media 34

Social Media comScore Small Business Mobile 34