Social Media Marketing

MARCH 29, 2013

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Social Media Marketing

JULY 24, 2013

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. A report from earlier this year from BI Intelligence clearly shows the strength of these three platforms among 18-24 year olds. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 times more likely to search with the intention of making a purchase, and, overall, brands reported a 50% lift in click-through rates from consumers exposed to both social media and paid search, according to the study.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. I give Buca credit for putting so much weight behind their liking campaign. Thus, we’ll stipulate that 730,000 eClub recipients are on Facebook.

Press Release 150

Press Release comScore Cost ROI 150

Proactive Report

JULY 6, 2015

Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. 64% of customers are more likely t buy a product after watching a video about it – comScore. According to Forrester video in an email increases click through rates by 200-300%. Do your research.

Video 40

Video comScore How To Study 40

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

MARCH 17, 2016

If you run a campaign offering free supplies to the user who uploads the winning video documenting the creation of a work of art, it not only encourages and motivates your consumers, but also gets your company’s name out there. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy.

Video 60

Video UGC Content comScore 60

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. It''s not always the big campaigns and gestures that win in social media. The Harvard Business Review takes a look at the rise of the digital CMO.

Social Media 165

Social Media Tumblr Authentication comScore 165

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

comScore 156

comScore Review Klout Marketing 156

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. billion in paid advertising.

News 109

News Report Social Media Reputation 109

Proactive Report

MARCH 18, 2016

comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice). Q & A on UGC and Digital PR with Alicia. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice). Q & A on UGC and Digital PR with Alicia. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Hootsuite

MARCH 2, 2020

Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. And according to a recent study by ComScore , more than 80% of U.S. It’s a good idea for Pinterest marketers to use a social media content calendar to time campaigns with holidays. million U.S. users, ahead of the 80.2

Statistics 145

Statistics Marketing HootSuite Advertising 145

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Reporting that “while B2B social media spending increased 9.6%

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Give a thought to it again.

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. It also can show you how well your social campaigns have paid off.

Instagram 40

Instagram Brands How To Fashion 40