Sherrilynne Starkie
FEBRUARY 23, 2013
This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.
Twist Image
AUGUST 21, 2012
As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. advertising metrics. campaign delivery.
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Convince & Convert
JANUARY 20, 2016
Rather, you should be more focused on the colors of your brand and logo and associate your ad’s colors with those, especially when you are running a retargeting campaign. While CTR (click-through rate) is an important metric to track, it is not always your top priority for every occasion. Ad Performance Is Based Solely on CTR.
Bill Hartzer
APRIL 18, 2011
. – Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – Surface and effectively communicate trends and key metrics in digestible format/dashboards for management. – SEM campaign experience; understanding of customer lifetime value.
Convince & Convert
JULY 7, 2011
Let’s look at the metrics of this program: Let’s assume that 73% of Buca di Beppo’s email club visits Facebook (matching the U.S. average, based on Comscore’s findings to that effect in May, 2011). I give Buca credit for putting so much weight behind their liking campaign.
Sprout Social
MAY 10, 2019
According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.
Social Media Marketing
JULY 24, 2013
The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. billion monthly users as of June 30.
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