Convince & Convert

JANUARY 20, 2016

Rather, you should be more focused on the colors of your brand and logo and associate your ad’s colors with those, especially when you are running a retargeting campaign. According to a study done by comScore , clicks have almost zero correlation to conversions. McDonald’s utilizes color psychology to great effect in this example.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 17% of mobile marketing campaigns involve video content. Source: comScore ). Source: Ooyala ). Source: Ooyala ).

Statistics 108

Statistics Mobile comScore Marketing 108

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. Instead of producing their own content all the time, businesses are tapping into the power of their audience (and influencers ) and reposting user-generated content , which generates more engagement and trust. Snapchat: Snapchat only has a mobile app and no web application yet.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

MARCH 2, 2020

That’s particularly noteworthy since women influence 70-80% of consumer spending. And according to a recent study by ComScore , more than 80% of U.S. It’s a good idea for Pinterest marketers to use a social media content calendar to time campaigns with holidays. Pinterest is most popular with women—especially moms.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

News 109

News Report Reputation Social Media 109

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. by Social-Hire. Where should you focus your social media time and efforts?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190