article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. This can make online shoppers more comfortable about purchasing products for the first time, or business buyers about scheduling a demo. Nine Benefits of Social Proof in Marketing.

comScore 299
article thumbnail

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156