Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. Share this on Reddit. Tweet This!

Engineering 116

Engineering comScore Microsoft Yahoo 116

Audiense

MARCH 13, 2017

Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100.

Groups 127

Groups Groups Data Analysis 127

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can significantly boast the conversion rates of websites and e-marketing campaigns. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Social Media Marketing

MARCH 29, 2013

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Bill Hartzer

APRIL 18, 2011

– Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). Reporting & Analysis.

SEO 136

SEO Engineering Hitwise comScore 136

Firebelly

OCTOBER 22, 2009

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Video is all around us. We don’t even realize how often wewatch them.

comScore 100

comScore Video Apple iPhone 100

Convince & Convert

JANUARY 25, 2016

Image via ComScore. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Your campaigns would look like this: Audience 1 = 1–14 days. The only downside is that many people do it so wrong.

Adwords 60

Adwords comScore How To URL 60

Convince & Convert

FEBRUARY 19, 2016

In October, we launched a partnership with Snapchat, running two custom filters nation-wide for our cyber bullying prevention campaign called “I am a Witness.” For any social impact campaign today, building awareness on social media is critical. According to Comscore , over the last year in the U.S., are 35 to 54.

comScore 60

comScore API Journal Advertising 60

Proactive Report

MARCH 18, 2016

comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. They’re known for their # WestJetChristmas social media campaigns and in 2015 took the campaign to new level by adding a social hub to their Digital PR efforts.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

News 109

News Report Social Media Reputation 109

agora pulse

DECEMBER 17, 2019

Marketers are now using TikTok to amplify Instagram campaigns and vice versa. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. TikTok “Challenges,” like Jimmy Fallon’s #SharpieChallenge, and the #TumbleweedChallenge, are super-popular on the platform. TikTok Example.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). I give Buca credit for putting so much weight behind their liking campaign. Let’s look at the metrics of this program: Let’s assume that 73% of Buca di Beppo’s email club visits Facebook (matching the U.S.

Press Release 150

Press Release comScore Cost ROI 150

Bill Hartzer

SEPTEMBER 29, 2009

Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore.

Engineering 101

Engineering comScore Domain Name SEO 101

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 Tips from Mashable on how to make the best of both worlds: Make your social campaigns search-friendly. Create social media-influenced paid search campaigns. times more likely to search on that brand’s terms.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Speak only the truth.

Video 111

Video Tips Marketing Film 111

Convince & Convert

MARCH 17, 2016

If you run a campaign offering free supplies to the user who uploads the winning video documenting the creation of a work of art, it not only encourages and motivates your consumers, but also gets your company’s name out there. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

Video 60

Video UGC Content comScore 60

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. It’s clear that if you are thinking of running your own YouTube campaign, you will have some competition. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

JULY 6, 2015

64% of customers are more likely t buy a product after watching a video about it – comScore. According to Forrester video in an email increases click through rates by 200-300%. However getting traction via video marketing is only the case if the videos are done right and executed correctly. Do your research.

Video 40

Video comScore How To Study 40

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 17% of mobile marketing campaigns involve video content. Source: comScore ). Source: Ooyala ). Source: Ooyala ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

JANUARY 20, 2016

Rather, you should be more focused on the colors of your brand and logo and associate your ad’s colors with those, especially when you are running a retargeting campaign. According to a study done by comScore , clicks have almost zero correlation to conversions. McDonald’s utilizes color psychology to great effect in this example.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Social Media Marketing

JULY 24, 2013

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. Our content development for Vine and Instagram, particularly our Fix-in-Six and Hypermade campaigns, do a great job at providing relevant and relatable content to drive that consideration and engagement.”. there are others like Dubsmash that haven’t reached critical mass yet).

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. It''s not always the big campaigns and gestures that win in social media. The Harvard Business Review takes a look at the rise of the digital CMO.

Social Media 165

Social Media Tumblr Authentication Flipboard 165

Firebelly

MARCH 5, 2010

Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8 The Oscar buy is also about leveraging the investment on Facebook and Twitter. points from 22.5 percent one year ago. This prevents automated programs from posting comments.

Feed Reader 100

Feed Reader Marketing Social Capital comScore 100

Sprout Social

NOVEMBER 22, 2016

This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Make Your Landing Pages Mobile First.

Conversation 40

Conversation Social Media Tips comScore 40

Hootsuite

MARCH 2, 2020

And according to a recent study by ComScore , more than 80% of U.S. It’s a good idea for Pinterest marketers to use a social media content calendar to time campaigns with holidays. Use these Pinterest user stats to get to know the platform’s demographic dynamics. Pinterest is most popular with women—especially moms.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. Search engine stats A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective. It seems like ages since i wrote on my blog, and for that I apologize.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Speak only the truth.

Video 60

Video Tips Marketing Film 60

Convince & Convert

MAY 29, 2018

comScore ]. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases. Or should you focus your ad spend all on one platform that best fits your current campaign? And for your campaign goals and your videos, which is the best platform for that? Wordstream ]. Invodo ].

Platform 150

Platform Campaign Video YouTube 150

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. If you are interested in getting started with such a content strategy in 2018, here’s our guide to running a user-generated content campaign. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

Social Media 111

Social Media Trends Report Survey 111

ProBlogger

MARCH 15, 2016

According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. Campaign ideas. So now is the time to make a video and start connecting with your audience. There are oodles of apps you can use to do a quick trim or add titles and music.

Social Media 34

Social Media comScore Small Business Mobile 34

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 14, 2016

In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. It also can show you how well your social campaigns have paid off. With multiple Instagram accounts, you increase the amount of ways users can get to your focused landing pages. That’s a drastic jump from the 6.6

Instagram 40

Instagram Brands How To Fashion 40