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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389
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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. campaign delivery. We're doing it wrong.

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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. Share this on Reddit. Tweet This!

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad.

comScore 163
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can significantly boast the conversion rates of websites and e-marketing campaigns. Like this post?

Airlines 210
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.