Diva Marketing Blog

FEBRUARY 24, 2011

Jamie Turner : This is one of the few books out there that provides a step-by-step roadmap on how to set up a social media campaign so that it generates a return on investment. So, if you’re a lawn care company and the typical customer is generating $80/month and stays with you an average of 3 years, then your CLV is $2,880.

Social Media 75

Social Media ROI How To Cost 75

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Bing Ads vs Google Ads Most small- to mid-sized companies know the importance of advertising on Google Ads. Say whaaat!

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. How to Measure the Return On a Social Media Campaign.

ROI 244

ROI Social Media Metrics Survey 244

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. It’s seriously easy. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The ads show how Tattoodo uses different video lengths and styles for different campaigns. The ad points to a dedicated landing page for this campaign. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Moreover, companies need to build a level of trust to boost loyalty. There are phenomenal ROIs of content marketing. The result is that companies have a chance at improving SERP rankings. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign.

Content 234

Content Marketing Reputation Case Study 234

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 53% of email are opened on mobile devices (campaign monitor). Create once, use many (= increased ROI).

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Track your campaign like a case study. Report positive and negative outcomes of the campaign. Game Changing Tactics & Prodigal ROI.” Pick the right time of the day and week to post (e.g.

Conference 196

Conference Social Media SEO Marketing 196

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Imagine that company A has roughly 3,000 followers on LinkedIn.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How do you measure the ROI of your big content initiatives? Our process at Moz isn’t much different than most companies. Kelsey Libert.

Strategy 150

Strategy BuzzStream Content Brands 150

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. How power is shifting from companies and brands to consumers. — 10. Marketing in a Digital World.

Class 40

Class Skills Social Media Marketing 40

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Your company blog? Having a well-planned workflow and content calendar goes a long way in making your content marketing efforts ROI-positive. For example, it may be part of a planned advertising campaign. Subscription-based newsletters .

Content 169

Content B2B How To Types 169

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. There is no real correlation between that and ROI. Daniel: Yeah. No Metrics, No Budget. Daniel: Exactly. Daniel: Definitely.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. It has the highest conversion rate of all marketing channels, and it delivers the best ROI.

Campaign 98

Campaign Marketing Discount How To 98

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?) marketers have a love-hate relationship with Facebook.

Facebook 223

Facebook Marketing B2B Advertising 223

Sprout Social

MAY 10, 2023

Promote products and campaigns: Showcase your latest offerings and create buzzworthy campaigns on Twitter to capture your audience’s attention and drive conversions. This should ideally be your company logo. Ensure your profile photo has the right dimensions and fits well in a small, circular space.

Twitter 104

Twitter Hashtag Sentiment Trends 104

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. Or that 73% of U.S. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219