The Social Media Incubator

OCTOBER 10, 2013

Should you blog using a persona, or conduct social campaigns under a persona? That is, don’t just post impersonal messages, self-promotions or thoughtless tweets in the name of your company mascot. Are personas a good marketing tactic in the era of social media? Or the GEICO Gecko. Or the Aflac Duck. What do you think?

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The Social Media Incubator

JUNE 13, 2011

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. Edelman (Principal, McKinsey & Company ). 10X Return on Investment in media sales and value? 10X Return on Investment in media sales and value?

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Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Coach is handling the protest by not arguing with the PETA posts.

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Social Media Small Business Foursquare News 100

The Social Media Incubator

JULY 25, 2011

Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands. The quintessential example of honest transparency is the recent marketing campaign of Domino’s Pizza. The results?

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Social Media Campaign Products Features 111

The Social Media Incubator

AUGUST 15, 2011

Regardless of the site’s age, many brands have seen success when using Facebook ads as a marketing vehicle for their companies. A good way to do this is to create four ads for the same campaign. Run them for a day and then view your ad statistics on Facebook to discover which ad performed the worst.

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