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Social Media Strategery

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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. The R&D teams focus on what will deliver the highest ROI whereas the others have a much simpler goal: to solve a problem. This is the genius of Intuit’s “ Follow Me Home ” program.

Startup 50
Startup ROI Team Industry 50
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What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

SEPTEMBER 18, 2011

What offers better ROI? Whether it’s the massive budgets or the Super Bowl ad campaigns , or the allure of millions of YouTube views , advertising always seems to receive the most attention from an organization’s executives. When it comes to your company, I’m more likely to trust, well, anyone , other than you.

Advertising 111
Advertising Social Media Press Release Airlines 111
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