Mindjumpers
JANUARY 30, 2012
Internal Road blocks: One of the key issues that I often discuss with a wide range of different companies is the organizational working structure around social media. To keep up with the legal and compliance regulations, all the marketing campaigns are cross -checked with the legal team.
Mindjumpers
MAY 6, 2011
As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. Measurements.
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Mindjumpers
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. How to Measure the Return On a Social Media Campaign.
Mindjumpers
MAY 24, 2011
Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. Do let me know your thoughts here ?
Mindjumpers
JULY 27, 2011
It is created by Awareness , which is a company offering social media marketing software to some of the world’s biggest brands and agencies, including a Social Marketing Hub from where marketers can publish, manage, measure across their social media channels. Remember measuring ROI. The Social Funnel.
Mindjumpers
JUNE 16, 2011
Buddy Media , when listening to the founder Michael Laserow, it became clear that with the acquisition of Spinback, their new focus is on ROI within social commerce. ?After No doubt the best time I spent was in the company of these people! More about this in a later blog post, but you should go check it out now! ?Buddy
Mindjumpers
AUGUST 28, 2012
Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. Significant ROIs were also reported by 15.4% of companies that use Facebook, 11.4% of companies that use Twitter and 10.9%
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