Direct Marketing Observations

FEBRUARY 21, 2012

. “Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies. Same with design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60 Do you believe in the Klout score? and if not, what would you recommend?

Klout 206

Klout Facebook Metrics Engagement 206