Akamai Marketing

FEBRUARY 21, 2012

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now. ” What’s the ROI of THAT message?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JULY 28, 2011

The paid version is well worth it for particular campaigns. If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. Because social media ROI is really a combination of many different types of valuations.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Depending on the ability for the company to support the objective, we may initially start with one channel. Why Social Media?

Questions 192

Questions Social Media ROI Domain Name 192