Waxing UnLyrical

JUNE 20, 2016

Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. This lacks strategy, misses overlap opportunities and may not tie back to the overarching goals of your company,” writes Greg Rokisky (one of my Social PR Virtuosos !). How to Solve Your Social ROI Puzzle.

SMS 105

SMS Retail Banking ROI 105

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. This works for all companies, not only fashion.

Social Media 142

Social Media HootSuite Meme Influencer 142

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Conclusion.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Paid advertising, on the other hand, works to create campaign conversions. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. She could also segment her campaigns according to shop location (i.e. Plan ahead.

Strategy 93

Strategy Social Media Hashtag ROI 93

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. Many advertisers therefore will enter in the highest bid amount they’re able to pay while maintaining campaign profitability. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Let’s discuss each of these in more detail. All the best!

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 95

Social Media How To Marketing ROI 95

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Website & URL tracking.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering CPA Paid Search CPM 109

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Healthy snack company, Graze did just that. Sure, retail giants might solely post promotion content. How much of a direct ROI are you seeing from Instagram?

Instagram 111

Instagram Bazaarvoice Retail Feed 111

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t.

Strategy 129

Strategy Brands Hubspot Survey 129

Convince & Convert

DECEMBER 5, 2011

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. Small business doesn’t have the scale to paper over flabby communication campaigns with budget and frequency.

Marketing 117

Marketing Software ROI Small Business 117

Socialmedia.biz

MARCH 20, 2017

For example, an online retail store sends out monthly offers to their email list for 10 percent off certain products. Before personalization, this retailer would have sent a blanket email offer with an image of a women wearing the product to everyone regardless of age or gender. Click to enlarge. How they stack up. How they stack up.

Platform 63

Platform Social Media Retail Small Business 63

Writtent Blog

OCTOBER 15, 2013

It could be one of the easiest ways to humanize your company and create likeable Halloween marketing. When you think of clothing retailer Land’s End , what comes to mind? Whether you launch a full-scale campaign or simply make a mention of it in your newsletter, leverage any possible way to connect your product to the holiday.

Content 109

Content Marketing Upcoming Retail 109

Bill Hartzer

DECEMBER 27, 2010

Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. Here is some interesting information from the Gleanster Social Media Marketing Report: – Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns.

Research 113

Research Report Social Media Cymfony 113

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. What’s the ROI of a Bigfoot Sighting? Read on to find out what you’re missing.

Brands 192

Brands Organization Hosting How To 192

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. After all, brands rightfully want to see an ROI from social media. Determine which social platforms result in the highest ROI for your brand. . #1: Define your social media goals!

Social Media 99

Social Media How To Metrics Analytics 99

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. I could go on for hours on this.

SEO 79

SEO Company Hotels Marketing 79

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Saying It Social

FEBRUARY 17, 2010

A social media marketing campaign does not produce results over night. A social media marketing campaign requires constant maintenance, it is not a “set-and-forget&# type operation. This means that the company needs to be listening and not just broadcasting. A social media marketing campaign is about being transparent.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Pixlee

NOVEMBER 10, 2016

Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. For companies that use social commerce, their followings are continuously growing and accessible.

ROI 40

ROI Loyalty Metrics Engineering 40

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Facebook Ads Guide.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations.

Data 99

Data Skills Meme Social Media Management 99

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79 Across the board companies that have ‘done the math’ know that fans are spending more with them than non- fans do.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Pixlee

JANUARY 24, 2017

Although working with these influencers may be expensive, they can offer a large reach, and major exposure for your brand, as well as high ROI. The #BestDayEver campaign by Chevrolet is an excellent example of an influencer marketing campaign with celebrity influencers.

Types 40

Types Influencer Brands Fashion 40

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Personalized content drives six times greater transaction rates than generic campaigns. Remember, marketing campaigns and website content are all about appealing to the customer.

Conversation 31

Conversation Mobile Retail iPad 31

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Top features: . Pricing – Customized. . #3.

Influencer 124

Influencer Campaign Tools API 124

The Realtime Report

OCTOBER 7, 2021

Their cloud based interactive and live video commerce SaaS platform helps both D2C brands and Retail enterprises to directly engage, convert and retain more customers using real-time virtual shopping that can also be whitelabelled and integrated with any existing eCommerce platform such as Shopify, Wix, WordPress, Magento, etc.

Video 163

Video SMS Real Estate Fashion 163

The Realtime Report

APRIL 28, 2022

Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach. Email marketing is the promotion of company products through emails.

SMS 167

SMS Marketing Notification Construction 167