Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media B2B Company Consultant 130

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence. Brand manager.

Travel 93

Travel B2B Automotive Campaign 93

Diva Marketing Blog

MARCH 10, 2009

Beth Kanter , prominent social media consultant and founder of BethKanter.org , and Alex Brown , visionary of AlexBrownRacing , will share their insights about the most effective social media tactics to the ROI of social media to how to make it all work on a budget of limited funds and human capital. Myspace may or may not work.

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Social Media Marketing MySpace Flickr 45

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

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CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

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Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. Ive founded 5 companies, and spent 15 years running digital marketing agencies. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.]

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Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

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Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. JB : How are companies incorporating influence metrics into their marketing? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

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Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

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FAQ Content Consultant Social Media 137

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Adjust Staffing and Timelines. Every search.

Marketing 123

Marketing Social CRM Conference Social Media 123

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. I think this Diesel campaign is genius. link] jaybaer This is the type of campaign where I wonder if the media coverage is more valuable than the actual execution? They are branching out for sure. Just curious.

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Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. What do you think?

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Questions Social Media Consultant Education 160

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Isn't that where promotional campaigns serve a purpose?

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Social Media Consultant Health Care Questions 128

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. so to carve it out is sensible. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

OCTOBER 31, 2014

Many of our guests have been working in social at their respective companies for a few years. Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. Tweetable Moments I don’t think I saw social media coming.

Social Media 128

Social Media MySpace Journal Team 128

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies. In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 140

Social Media Consultant Strategy Organization 140

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. How do I know if there’s ROI in Facebook?

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Facebook How To Marketing URL 279

Convince & Convert

OCTOBER 31, 2014

Many of our guests have been working in social at their respective companies for a few years. Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. Tweetable Moments I don’t think I saw social media coming.

Social Media 115

Social Media MySpace Journal Team 115

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, More importantly though, there is a shift in consciousness that has already taken place in terms of how people do business and how customers expect companies to perform.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. People do not want to hear from companies as represented by marketers, they want to hear from other people. It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&# I’m sure there’s patterns I’ve missed.

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

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Social Media Strategy Influencer Case Study 128

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation? This is the pet naming program.

Metrics 116

Metrics Social Media eBook Social CRM 116

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

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Questions Social Media How To Postrank 277

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Writtent Blog

JUNE 26, 2013

Consumers still trust their friends, family, and even virtual strangers more than any form of content marketing from companies. Sometimes, the most effective way to execute eBook promotion on your landing page is by displaying the logos of companies you’ve worked with, or sharing a video testimonial from a current customer.

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eBook Hubspot Metrics MySpace 84