Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? Another company called Vitrue , figures that bringing a customer on as a fan was worth between 44 cents and $3.60 and if not, what would you recommend?

Klout 206

Klout Facebook Metrics Engagement 206

Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweets about your company? Tweets about other companies, or even non-business content? Not all Twitter followers have equal ability to amplify. A score over 30 is fairly influential). Links at the end? (

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Much more, Twitter as a traffic hungry, ad revenue hungry, really ambitious company. I worked at a company called SELLMEAT.com.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. It’s not something you strive for in a social media campaign. That’s their job, making money for the company by serving customers. Changes that lower overhead or introduce new products and services automatically drive ROI. Feel free to leave a comment!

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. In just one example of collaboration across divisions and geographic boundaries, the company saved $250,000.

Social Media 257

Social Media Trendrr SM2 Alterian 257