Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The data backs up this trend as well. People Love to Shop Small.

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. bringing in the social team at the beginning of campaign planning instead of at the end.) Find existing or create new opportunities to present social data to the larger company and/or marketing organization.

ROI 135

ROI Team Social Media Metrics 135

Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. As the saying goes, “a picture is worth a thousand words.”.

Trends 59

Trends Content Startup Small Business 59

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

Trends 195

Trends Social Media Authentication Instagram 195

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 111

Sentiment Banking Patterns Hotels 111

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. The post 3 Facebook Trends to Consider in 2020 Planning appeared first on Ignite Social Media Agency. More Focus on Multiple Placements & Automatic Buying.

Trends 146

Trends Facebook CPM CPC 146

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Keyhole.co

JULY 20, 2023

This can help you identify trends and take proactive action based on real-time data. The tool is excellent for trend analysis as well. You’ll get the trend data without running out of any monthly credits. Uncover trends , identify patterns, and gain valuable insights for strategic decision-making.

Industry 52

Industry News Google Brands 52

Forbes Social Media

JANUARY 1, 2019

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

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Influencer Trends Marketing Campaign 111

Buffer Social

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. What we saw from the trend is that it was taking people hours to make these tiny pancakes for just one bowl that was eaten within minutes.

Trends 75

Trends Products Retail Influencer 75

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 126

Trends Hashtag Meme Sports 126

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. There’s a reason the influencer marketing industry is booming. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. This is good news for brands, too.

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Influencer Trends Marketing Guidelines 145

Convince & Convert

NOVEMBER 18, 2014

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. Topical/Industry News. For example, everyone knows about Bud Light.

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Trends Content How To News 161

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. Run and measure campaigns.

Influencer 100

Influencer Brands Fashion Review 100

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

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Campaign Social Media Marketing Metrics 125

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing. Here’s how.

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B2B Influencer Brands Marketing 118

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Identify trends : Social listening pinpoints changing preferences and emerging trends. Suppose Microsoft notices a trend in complaints about Outlook’s new font.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Use to: See how effective your social media campaigns are at driving conversions.

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Metrics Sentiment Analysis Influencer 52

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

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Campaign Social Media Sentiment Class 163

Oktopost

APRIL 6, 2023

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

Atlassian 118

Atlassian Strategy B2B Apple 118

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 113

Bill Hartzer

DECEMBER 1, 2023

The company’s latest feat includes an impressive influx of Southeast Asian influencer profiles and strategic collaborations with regional giants, sparking a revolution in AI-driven influencer marketing strategies. However, what truly sets iKala apart is its unwavering commitment to staying ahead of the curve.

Influencer 94

Influencer Collaboration Embedding Campaign 94

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. View this post on Instagram. How-to’s and tutorials.

Industry 102

Industry Social Media Hashtag Instagram 102

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

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Resources Telecommunications Collaboration Project 102

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

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Conversation Sentiment B2B Module 118

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives.

Trends 111

Trends Social Media Brands Authentication 111

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Most companies are increasing hiring due to AI, emphasizing AI skills. In fact, over half of companies already have or plan to hire someone to oversee the use of AI.

Research 140

Research Strategy Influencer Survey 140

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172