Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

JANUARY 30, 2020

This may include your brand’s name and other campaign-specific hashtags. To effectively manage and optimize B2C influencer campaigns, you can connect with professionals from the top agencies for help. When running paid campaigns, ask yourself questions such as: Whom do you want to target ? Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is so easy we can hire an intern to do it.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. ” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. We know one thing for sure: although they purchased VR gaming companies, the technological developments we can expect won’t be limited to gaming. Data Tracking becomes a Strong Online Marketing Asset.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 20, 2015

Here are a few quick and easy tips to make sure ads get approved: Some industries have additional guidelines for how they can use Facebook Ads. Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Pierre -Lou Dominjon leads the MakeMeReach division of Growmobile by Perion.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 2, 2015

However, the three social networks you should focus on depend on your niche or industry. Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? billion active users. Google Plus, 540 million active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 20, 2011

That award you just won for your last brilliant email marketing campaign? And 93% of business buyers believe all companies should have a social media presence. Always assume the entire world can see anything you do on line. If you wouldn’t do it in front of your mom, your pastor and your boss, don’t do it online.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MAY 30, 2010

Ten Reasons NOT to Use Social Media by Sanera People Development Company. Top 5 Media Industry Parody Videos – a Little Too Close for Comfort? 14 hilariously effective online campaigns by iMedia Connection. If you’ve ever worked in a marketing agency, you’ll find this video hilariously familiar.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

APRIL 12, 2022

If your company maintains a social media presence, you should have a policy for using and navigating this channel. Confidentiality guidelines: These govern the use of company and user data. Let your audience know your company’s capacity to solve the problem. There are plenty of tools available to help you manage these campaigns.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. Study them and you may discover valuable insights about what people really want in your industry generally, not just on Quora. Why do you need to be on Quora today? Understand your audience.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. After showcasing an example from her alma mater’s journalism school, Laura Click writes “companies that are doing brand journalism well aren’t just throwing a blog on their website.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Blogging makes you and/or you company more interesting online. But it’s only one part.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JULY 22, 2014

Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” Are they on Google+?

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

DECEMBER 3, 2019

No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Not only have they shared information about their company, but you also have access to their social media accounts and websites.

Marketing 137

Marketing Insurance Authentication Data 137

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Report positive and negative outcomes of the campaign. Essentially, Google will judge your website by the company it keeps, so try to attach your content to high-authority sites like Forbes and industry-specific trade journals (a key channel in the web presence optimization (WPO) model ). •

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. So how can companies most successfully use LinkedIn to generate more leads and sales?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can companies best use LinkedIn as a marketing platform? Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

DECEMBER 17, 2013

by Industry Market Trends. Here are a handful of practical tips for how to repurpose existing content, such as transcribing videos: “If you have videos, screencasts or webinars produced for your content marketing campaign then getting these transcribed into an eBook can offer a valuable way to create a new opt in offer.”

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. 1) Rafflecopter. I love it.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Social media is more like a PR activity than marketing or advertising. Coordinate efforts.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

DECEMBER 9, 2014

This is why finding highly relevant subreddits is so important, as it allows you to find and interact with potential customers who are already interested in you (or your client’s) industry or niche, and are therefore that much more likely to be interested in what you’re doing. Honest Marketing.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

NOVEMBER 16, 2018

Here are four ways you can break the ice and start the engaging conversations with your audience on social platforms: – Begin discussions on recent industry news. Talking to your audience on social media is much the same as talking to them in person. – Ask conversation starter questions from your audience.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), How search can boost your social media campaigns by iMedia Connection. Or maybe it just hasn’t caught on. Tweet about the video.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 22, 2016

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. However, simply creating content and posting it is not enough to get seen.

Message Boards 100

Message Boards Influencer Newsletter Reddit 100