Visually SM

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 100
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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

Visually SM

While micro-content now mainly refers to bites of content that can be shared over social media , companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back. With its sixty-year run, the marketing campaign can hardly be called unsuccessful.

Sports 130