Sherrilynne Starkie
FEBRUARY 18, 2020
Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier.
Sherrilynne Starkie
FEBRUARY 13, 2018
Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Here’s a look at what they bring to a job.
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Sherrilynne Starkie
DECEMBER 18, 2017
The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.
Sherrilynne Starkie
NOVEMBER 4, 2012
It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. So that’s what the government did. This was unprecedented.
Sherrilynne Starkie
MARCH 21, 2018
No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Influencer marketing is being used across industry according to the study. Instagram influencer marketing.
Sherrilynne Starkie
MARCH 2, 2020
Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit!
Sherrilynne Starkie
JANUARY 20, 2020
And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Your company gets a great profile on a local news website giving you relevant exposure and credibility. I always push back on this.
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