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Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

NOVEMBER 1, 2012

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. Factor in not only what your competitors are doing, but what they have already done.

Startup 117
Startup Campaign Tips Reputation 117
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25 Random Observations about #MozCon Speakers

Adam Sherk

JULY 15, 2013

But more than that he is inspirational as a person, be it through his industry work, his charitable work or just talking to him. He cares about the attendees and their success, the industry as a whole, his company and employees, the larger community (and that’s just the work related stuff). Wil Reynolds – Wil was just great.

SEO 148
SEO Tips Compete Startup 148
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