Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. With automation tools, companies can target a larger range of customers and prospects across a range of channels. What’s the difference between email marketing and marketing automation?

Team 108

Team Hubspot Marketing SMS 108

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. I lead the development and execution of long-term (sustainable and inclusive) business strategies for both my company and our clients. Our job is never really done.

Education 190

Education Authentication Team Hubspot 190

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 86

Team Tools Marketing Hubspot 86

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? As with any campaign, start with measurable goals and KPIs.

Influencer 237

Influencer Authentication Survey ROI 237

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 158

B2B Instagram Brands Hubspot 158

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. Hubspot: Google Changes Algorithm to Punish Content Farms. Back up your life.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. The first step in the campaign is to create a LinkedIn page.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. How would you feel if a company sent a sales pitch your way right now?

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

JANUARY 14, 2020

companies plan to use digital content marketing strategy to promote their business; Hubspot claims that content creation remains the top marketing priority for 55% of companies; CMI and Marketing Profs say that B2C companies continue increasing their investments in producing content, especially audio-visual and written content.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. It’s critical to track how well your brand awareness campaigns are running.

Analytics 139

Analytics Report Social Media Google 139

Sprout Social

JULY 14, 2023

In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. This means your company risks losing valuable opportunities to connect with consumers.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 123

Social Media Management Cost Social Media Price 123

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. Social listening. Learn more: [link] pic.twitter.com/TSolp5Lvnr.

Strategy 130

Strategy Brands Hubspot Survey 130

Oktopost

JUNE 17, 2020

Companies thrive or fail based on their ability to earn revenue. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales. Top 10 Sales Automation Tools in 2020.

Tools 98

Tools Hubspot B2B Price 98

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

JUNE 2, 2022

It’s a rising market that is already bringing a lot of success to companies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Give your company a competitive advantage. This is where CRM tools like HubSpot, Zoho and Pipedrive (see below) come in handy.

Marketing 124

Marketing How To Software Team 124

Postcron

JANUARY 10, 2020

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Just mentioning their name or company name isn’t enough. Refer to this chart. .

Review 123

Review Apparel Reputation Survey 123

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Pick Your Social Platforms. All you have to do is ask.

Social Media 179

Social Media Tips Hashtag UGC 179

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Recent surveys have shown that video is the predominant medium of media used during their content campaign, which further proves how effective such content could be. YouTube is a hub for video content. Diversification of Market.

YouTube 100

YouTube Brands Hubspot Overview 100

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. PR will continue to evolve over the next few years.

Statistics 106

Statistics Skills Analytics Press Release 106

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Website & URL tracking.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.

Content 124

Content Brands Findability Marketing 124

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. How to create a content calendar in 3 steps Creating a content calendar will vary according to the goals and content needs of your company. We’ll walk you through each step, so you can get started.

Content 81

Content Collaboration Project Template 81

Unmetric

AUGUST 28, 2019

HubSpot isn’t a social media listening tool. Using HubSpot, you can even schedule content for later, and get suggestions to post at the best time to get the maximum interactions from your audience. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. Pricing: Free.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

AUGUST 19, 2020

For One Doc Laser & Aesthetic, this resulted in 47% more messages received compared to a previous campaign. Combined with the addition of a “Send Message” button for easier communication, the airline company was able to see a 5-point higher average Net Promoter Score on Messenger than its initial goal. Building trust in your brand.

Facebook 143

Facebook How To Airlines Survey 143

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52