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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you.

Industry 125
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%). Budgets are growing.

Research 257
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11 Time-Saving Social Media Collaboration Tools

Hootsuite

Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Try Hootsuite Inbox 2.0 Hootsuite Inbox allows you to create saved replies for frequently asked comments, questions and DMs.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

Template 134
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LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy

Hootsuite

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%).

LinkedIn 140
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you a Hootsuite user? Try OwlyWriter AI to get social media-optimized captions for any network directly in your Hootsuite dashboard. Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. ChatGPT can help.