Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. With the right data, you can continuously refine your company’s public perception. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

MARCH 7, 2022

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92

Survey Brands Sentiment Template 92

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

OCTOBER 12, 2010

Let’s look at how companies of various sizes and budgetary realities look at this quandary. It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal. You are the CMO.

ROI 124

ROI Social Media Small Business CPC 124

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. Unported License. What are your thoughts?

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Writtent Blog

OCTOBER 1, 2013

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers.

Advertising 96

Advertising Content Marketing Press Release 96

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 113

B2B Research Sentiment Marketing 113

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Steve Jobs had a reputation for taking customer research with a grain of salt. When do you launch a marketing campaign?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. so to carve it out is sensible. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. Taxi companies weren’t happy about this, and so they all went down the JFK airport and stopped pickups from working.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Strategy Mobile Consultant 119