Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive.

Campaign 152

Campaign CPM Facebook CPC 152

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. It’s a potent way to broaden your company’s reach while creating meaningful interactions. Twitter lists Create Twitter Lists to read tweets in an ordered fashion.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. This works for all companies, not only fashion.

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. The top of the funnel is filled by PR. Of course those things have to occur.

Small Business 85

Small Business Tips Fashion Groups 85

Keyhole.co

MARCH 28, 2023

The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. Many eCommerce companies make the mistake of falling for high numbers to reach a wider target audience. Manage multiple influencer marketing campaigns on Keyhole 4.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But the metaverse isn’t a utopia.

Brands 115

Brands Avatar How To Privacy 115

Oktopost

AUGUST 4, 2023

It should come as no surprise that getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting. That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. It doesn’t take much, either.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

AUGUST 4, 2023

However, getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting. That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty. The key to effective employee advocacy is longevity.

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. For example, a company might reshare an influencer’s photo shouting a product to their Stories feed. Affiliate links.

Influencer 109

Influencer Instagram Brands Marketing 109

Sprout Social

MAY 5, 2019

To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. Beauty and fashion brands shine on Instagram and YouTube. Demographics vary on each network.

Influencer 111

Influencer Marketing Survey Campaign 111

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t.

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Real time marketing shows that you’re aware of what’s going on in the world and gives companies a chance to show a little personality.

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. This will help you connect your efforts back to business goals, and prove ROI. This also goes for sharing news about your company from other websites and media outlets. And with infinite ways to use them, they always feel fresh.

Instagram 124

Instagram Engagement Brands Avatar 124

Buffer Social

JANUARY 30, 2018

People in our audience also tend to like other ‘software companies’ like Moz, Mailchimp, and WordPress. As well as ‘internet companies’ like Hootsuite, ClickFunnels, and Salesforce. Take Refinery 29, an independent fashion and lifestyle website, for example. 35% of our audience work in management.

Advertising 111

Advertising Tips Facebook Campaign 111

Pixlee

NOVEMBER 20, 2018

Revolve, a luxury fashion Ecommerce brand has paved a path for strategic influencer interactions, with events such as the Revolve awards, which encourages their community to vote for their favorite influencers. Successful marketing campaigns will be focused on in meeting the need for authenticity in 2019. Transparency goes a long way.

Influencer 75

Influencer Trends Brands UGC 75

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. To get a better idea of how to create a cringe-free Instagram ad campaign, I spoke with two professionals with a lot of experience in (ethically) gaming the ‘gram with quality ad content.

Instagram 112

Instagram Tips Advertising Feed 112

Sprout Social

JUNE 30, 2019

This difference in audience provides an excellent opportunity for companies trying to reach a younger demographic. Depending on what products or services your company offers, this could be extremely advantageous. Or, you can also do it the old fashioned way by following our 2019 Best Times to Post guide and posting natively.

Instagram 100

Instagram Strategy Facebook Social Networking 100

The Realtime Report

FEBRUARY 16, 2017

– Is your organization and agency partners organized to plan and execute influencer marketing in a seamless, integrated fashion? Nearly half of companies that are currently doing influencer marketing are spending less than 10% of their digital budget on the tactic. – How do you establish/view ROI from investment?

Video 131

Video Retail Influencer YouTube 131

Pixlee

JANUARY 24, 2017

Although working with these influencers may be expensive, they can offer a large reach, and major exposure for your brand, as well as high ROI. The #BestDayEver campaign by Chevrolet is an excellent example of an influencer marketing campaign with celebrity influencers. April 1, 2015. The Trendsetter Influencer.

Types 40

Types Influencer Brands Fashion 40

Writtent Blog

FEBRUARY 13, 2014

Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below: Image credit: MarketingSherpa. Campaign Monitor. Active Campaign. It works well with both MailChimp and Campaign Monitor. Image credit: iamtyce. TimeOut. .

Newsletter 103

Newsletter Template Templates Microsoft 103

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. Why to Use User Generated Content. Why should your brand utilize user generated content marketing ?

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Your brand is different than every other company’s. Site visitors interact and transact differently with your company’s website than with other websites. It’s not that easy.

Engagement 121

Engagement Metrics ROI Sites 121

Keyhole.co

DECEMBER 17, 2020

Top 5 Instagram Influencer Marketing Campaigns in 2020 – UberEats, Chipotle and Hinge X Rebel Wilson – McDonald’s X Travis Scott – HelloFresh X Micro-influencers and Mindy Kaling – Biossance X JVN – ASOS X Micro-influencers (#asseenonme) What to Look for In An Influencer ? What is Influencer Marketing?

Influencer 128

Influencer Campaign Instagram Data 128

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Your brand is different than every other company’s. Site visitors interact and transact differently with your company’s website than with other websites. It’s not that easy.

Engagement 116

Engagement Metrics ROI Sites 116

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79 Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79 The Cluetrain Manifesto.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Top features: . Pricing – Customized. . #3.

Influencer 124

Influencer Campaign Tools API 124

The Realtime Report

OCTOBER 7, 2021

SWIRL is trusted by over 100s of brands including ITC Fabelle, Unlimited Fashion by Arvind, GIVA, Zariin, and more recently has started working with Finnish fashion brand Ivana Helsinki. I believe the SWIRL Live Video Shopping solution is ready for global adoption.

Video 163

Video SMS Real Estate Retail 163

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns. Why Instagram influencer marketing campaigns? Why is that so? billion by 2025.

Influencer 52

Influencer Campaign Instagram Data 52

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Sperry Leverages Fashion Influencers and Brand Enthusiasts. Sperry Leverages Fashion Influencers. Sperry launched this two-week campaign with a series of paid fashion influencers with highly engaged followings.

Influencer 114

Influencer Examples Brands Fashion 114

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Sprout Social

OCTOBER 13, 2021

As you would with your campaigns, website or physical locations, be sure your shoppable content demonstrates your brand’s values and humanity. But how do you make the most of your shoppable content campaigns? The takeaway: Team up with relevant influencers, host a live event and make the checkout process seamless to maximize ROI.

Buy 138

Buy Brands Apparel Content 138

Oktopost

JUNE 22, 2021

With so many options for engaging prospects, you might assume that marketers have moved beyond using email for high-converting marketing campaigns. . In this post, we’ll look at why email is so effective, and share with you eight essentials that will help your B2B email marketing campaigns be successful. Follow the Data.

B2B 113

B2B Marketing Newsletter ROI 113

Hootsuite

MARCH 7, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages. Take Fashion Nova, for example. White-hot CTA copy is an explosive way to skyrocket your ROI.

Examples 109

Examples Tips How To Discount 109