Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. In a crisis, a company absolutely needs a qualified, dedicated social media manager to handle it. A company needs someone who can keep up—and who will do this well and with grace.

Social Media Management 213

Social Media Management Social Media ROI Company 213

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 125

Campaign Social Media Marketing Metrics 125

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. In fact, you can download the Blippar app to an Android or Iphone or Ipad to check it out for yourself right now.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. Places like LinkedIn, Twitter, and Facebook offer B2B companies new arenas to spread brand awareness and win new customers. Does social selling work?

Tools 144

Tools B2B Price ROI 144

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Who are the right influencers for your marketing campaign or program? As with any campaign, start with measurable goals and KPIs.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. B2B companies aren’t targeting an individual buyer, like in the B2C world.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive.

Campaign 152

Campaign CPM Facebook CPC 152

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. With the right metrics, you can build more effective campaigns, budget more accurately, and correctly calculate your ROI. If your marketing campaign isn’t getting people to visit your website, then it’s leading them astray.

B2B 125

B2B Marketing Metrics ROI 125

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. This information can be used to shape a data-driven strategy.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

ROI 96

ROI Cost B2B Organization 96

Your Escape From 9 to 5

JUNE 27, 2022

Whether your company has a self-hosted site or you’re using one of today’s free blog sites, you can gather tons of data from that channel alone. You need to structure it so you can show a positive ROI, but you also don’t want to sell yourself short and come up lacking in resource. 8 Ways Data Can Improve Your Marketing Today.

Data 74

Data Marketing ROI Notification 74

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. The follower growth rate serves as a better health check on the performance of your campaigns. Contrast this with Company B which starts the month with 10,000 followers and gains 100. That’s a growth rate of only 1%.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Follower growth rate serves as a better health check on the performance of your campaigns. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%.

Metrics 52

Metrics Analytics Analysis Hashtag 52

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers.

Report 147

Report Social Media Metrics Aggregator 147

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. The top of the funnel is filled by PR. Of course those things have to occur.

Small Business 85

Small Business Tips Fashion Groups 85

Hootsuite

NOVEMBER 28, 2022

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Download now. And consider launching cross-promotional campaigns.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 28, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. 3 unique ways social creates value for organizations.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information. Complete your LinkedIn Page.

Organization 103

Organization LinkedIn Strategy Social Media 103

Buffer Social

JANUARY 16, 2018

– Your thoughts + downloadable data & charts. Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business. Engagement is the #1 way to measure ROI from social media advertising. Company size. – About the data.

Report 111

Report Data Social Media Research 111

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. What’s the ROI of a Bigfoot Sighting? Read on to find out what you’re missing.

Brands 192

Brands Organization Hosting How To 192

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. May the Force first-party data be with you. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

APRIL 18, 2022

The great news about podcasts is that not only can they create engagement with prospective customers, but you can also learn the latest tips to perfect your campaigns from seasoned B2B marketers that have stepped behind the microphone. . Any public media your company produces becomes the voice of your company. Image Source.

B2B 62

B2B Marketing Apple Hosting 62