Keyhole.co

OCTOBER 20, 2022

For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares. Let’s plug this into the equation: Company A’s Engagement Rate = 350 / 10,000 x 100% = 3.5%. Request A Demo. Related Articles: How Do I Calculate Social Media ROI? And there you go!

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Engagement Metrics ROI Comparison 105

Hootsuite

NOVEMBER 28, 2022

What kind of ROI are you aiming for? After setting your goals, you need to find your brand advocates, recruit them to your cause, and grow excitement among them about your company, campaign, or initiative. An employee advocacy program amplifies company messaging and broadens your social media reach. Book your demo now.

Social Media 122

Social Media UGC How To HootSuite 122

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

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Case Study Campaign Activities Study 68

Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. The second caveat to B2B video marketing is ROI. Companies that use video in their marketing grow 49% faster than those who don’t. Here’s a good example from the cybersecurity company CHEQ.

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B2B Video Strategy Marketing 111

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through.

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Strategy Twitter Tips Marketing 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Follower growth rate serves as a better health check on the performance of your campaigns. Book A Free Demo. Contrast this with Company B that starts the month with 10,000 followers and gains 100.

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Metrics Analytics Analysis Hashtag 52

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. With automation tools, companies can target a larger range of customers and prospects across a range of channels. What’s the difference between email marketing and marketing automation?

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Team Hubspot Marketing SMS 107

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts.

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Social Media Marketing Newsletter URL 95

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. American toy company Radio Flyer increased its conversion rates 7x and saw an 85% increase in time spent on-site after implementing UGC on product pages and landing page galleries. Request a free Pixlee demo.

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UGC Brands Content Authentication 98

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. This helps you grow your brand’s reach while reducing risk and making it easy for your team to blast company news, wins, and more. Source: Salesforce Social Studio is also built for social media listening.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Website & URL tracking.

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Social Media Management Social Media Platform Review 119

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Larger companies can choose a custom Enterprise plan.

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HootSuite Price Sentiment Social Media Management 52

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. External Data.

B2B 88

B2B Marketing Paid Search Buy 88

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages.

UGC 65

UGC Brands Content Crowdsourcing 65

Razor Social

FEBRUARY 19, 2018

Schedule a demo. As you get better at targeting and better at funnels, you’ll minimize the loss and create profitable advertising campaigns that generate good ROI on your ad spend. In addition to that, you can maximize the return on your ad campaigns by using custom audiences. Building a sales funnel. Buy a product.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Sprout Social

MARCH 21, 2019

Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Price: Starts at $99 per user per month, sign up for a 30-day free trial or request a demo. Which topics do your followers love the most? Union Metrics.

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Analytics Twitter Tools Strategy 103

Sprout Social

MARCH 21, 2017

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. What is is the missing link?

Social Media 104

Social Media Marketing How To Metrics 104

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t.

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Strategy Brands Hubspot Survey 129

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. This will help you connect your efforts back to business goals, and prove ROI. This also goes for sharing news about your company from other websites and media outlets. And with infinite ways to use them, they always feel fresh.

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Instagram Engagement Brands Avatar 124

Pixlee

JANUARY 23, 2018

Consumers can relate more to these influencers and value their opinions more than that of celebrity influencers.It’s one of the best ways to cut through the noise of content saturation in digital marketing, and companies have found that using the voices of trusted leaders is a powerful way to spread a brand’s message. Proving ROI.

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Influencer Trends Marketing Authentication 41

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Sign up for a demo.

Analytics 72

Analytics Tools Twitter Hashtag 72

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. Maybe it’s a new slogan, branding campaign, social strategy, or product idea. Investing in video—and YouTube in particular—is key to a strong marketing strategy.

Metrics 98

Metrics Analytics YouTube Price 98

Hootsuite

OCTOBER 28, 2019

Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Use a URL shortener to make it trackable.

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Metrics Social Media CPM CPC 112

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. Maybe it’s a new slogan, branding campaign, social strategy, or product idea. Investing in video—and YouTube in particular—is key to a strong marketing strategy.

YouTube 52

YouTube Analytics Metrics Price 52

Social Media Strategies Summit

JANUARY 5, 2023

It’s quicker to produce and requires less time commitment from viewers, prompting 39% of video marketers to agree that short-form videos generate the highest ROI and 47% to state that shorter videos are most likely to go viral. 3% want a demo or sales call. 3% prefer to download a manual or ebook.

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Trends Social Media UGC Marketing 298

Talkwalker SM

APRIL 5, 2016

Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels. To make your social data intelligence smarter, contact us today for more information and a free demo ! With that said, consumers are more likely to trust and act on an influencer recommendation.

Influencer 60

Influencer UGC Content Marketing 60

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. LinkedIn marketing agencies will help you understand and utilize this data to measure marketing success and maximize your campaigns.

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LinkedIn Marketing B2B Social Media Management 62

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

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HootSuite Brands Price Collaboration 108

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. That’s important for tracing everything back to that critical ROI. That’s because LinkedIn wants to encourage real connections between real people and companies. This is the best way to maximize ROI over the long run.

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LinkedIn Tools HootSuite Marketing 84

Oktopost

JULY 29, 2021

And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. The answer is to employ a lead nurturing campaign. A lead nurturing campaign is a series of marketing messages sent to leads at preset intervals to keep them engaged.

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B2B ROI Campaign Buy 165

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

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Consultant Metrics Social Media Social CRM 122

Hootsuite

APRIL 21, 2022

And 23% of users follow companies and brands they purchase from on social media. With new features like Meta Pixel and Facebook Shops making it even easier for brands to optimize campaigns and for shoppers to purchase from you, it makes a ton of sense to be selling your goods and services on the OG social network. Use Facebook ads.

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Strategy Brands Facebook How To 100

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time.

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Strategy Marketing Case Study How To 97

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. If people aren’t converting to demos, test other email topics, formats, or calls to action.

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Metrics Cost Hubspot Analytics 62