Gleanster Market Research Report on Social Media Marketing
Bill Hartzer
DECEMBER 27, 2010
Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. – But the ROI on this effort is still squishy at best.
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